Clinch, the ad server and creator of the Flight Control omnichannel campaign activation platform, has adopted the Unified ID 2.0 (UID2) privacy-conscious solution into its identity framework. This makes Clinch the first client-side ad server to incorporate UID 2.0. Pioneered by The Trade Desk, the UID 2.0 solution allows the creation of individual identifiers from emails or phone numbers while maintaining privacy.
“Given the impending completion of third-party cookie deprecation, Clinch recognizes the imperative for advertisers to prioritize omnichannel identity strategies,” says Charel MacIntosh, head of business development and strategic partnerships for Clinch. “To streamline the complexities of multiple currencies, we’re prioritizing identity-agnostic support for agency and advertiser partners. This proactive approach aims to facilitate a smooth transition for our clients amid the uncertainty third-party cookie deprecation brings.”
With the integration of UID 2.0 into its platform, Clinch enhances the ability of advertisers and agencies to use their first-party data in a secure manner and implement privacy-conscious identifiers. It simplifies identity resolution at both the household and individual levels and supports identity use on connected TV and mobile apps.
Advertisers and agencies using Flight Control benefit from enhanced connection between CRM, first-party data and online ad engagements along with improved data sharing between Clinch, advertisers, and data vendors. The Flight Control platform enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single platform. It automates workflows and leverages data to personalize and optimize display and video ad experiences at scale, across programmatic, CTV, social media, in-app, native, and DOOH.
Clinch is headquartered in New York and operates globally through five additional international offices. The Trade Desk’s self-service, cloud-based platform enables ad buyers to create, manage, and optimize digital campaigns across ad formats and devices. Headquartered in Ventura, California, The Trade Desk has offices across North America, Europe, and Asia Pacific.
