Articles Tagged ‘The Trade Desk’

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

Numeris and NLogic bring audience data to The Trade Desk

Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.

Creating opportunities on the open internet

The Trade Desk helps advertisers make more of their investment outside of walled gardens

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The Trade Desk continues to report revenue growth

The company saw positive results for Q2, thanks to new streamer partnerships and a wider adoption of UID2.

Roku adopts The Trade Desk’s Unified ID 2.0

The platform says the integration will improve targeting and performance across its media offering.

Caddle partners with The Trade Desk

Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.

The Trade Desk rolls out new buying platform

Kokai uses AI to help advertisers target audiences and buy the right ad impressions at the right price.

LG Ad Solutions to adopt Unified ID 2.0

Developed by The Trade Desk, the privacy-safe solution enables advertisers to use first-party data at scale.

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Clinch preps for a cookieless future with new identity framework

The dynamic ad server says it’s the first client-side ad platform to integrate Unified ID 2.0 into its platform.

Samsung Canada shares results of its new measurement tool

The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.

The Trade Desk beats Q4 expectations, continues winning streak

The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.

Monday Moves: New chief commercial officer at The Trade Desk, and more

MiQ, Spark Foundry and The Globe and Mail are also promoting and adding to their management teams.

The Trade Desk hires ex-Google, CPG exec

Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.

The Trade Desk’s revenue climbs thanks to retail media, connected TV

The company’s CEO says the certainty that its platform provides is helping it weather an uncertain ad market.

The Trade Desk’s “Better Together” Approach

The platform expands its offerings and reach to help target the full funnel.

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