Articles Tagged ‘The Trade Desk’
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Numeris and NLogic bring audience data to The Trade Desk
Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.
Creating opportunities on the open internet
The Trade Desk helps advertisers make more of their investment outside of walled gardens
Sponsored
The Trade Desk continues to report revenue growth
The company saw positive results for Q2, thanks to new streamer partnerships and a wider adoption of UID2.
Roku adopts The Trade Desk’s Unified ID 2.0
The platform says the integration will improve targeting and performance across its media offering.
Caddle partners with The Trade Desk
Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.
The Trade Desk rolls out new buying platform
Kokai uses AI to help advertisers target audiences and buy the right ad impressions at the right price.
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
Monday Moves: New chief commercial officer at The Trade Desk, and more
MiQ, Spark Foundry and The Globe and Mail are also promoting and adding to their management teams.
The Trade Desk hires ex-Google, CPG exec
Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.
The Trade Desk’s revenue climbs thanks to retail media, connected TV
The company’s CEO says the certainty that its platform provides is helping it weather an uncertain ad market.
The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.