Articles Tagged ‘The Trade Desk’

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Publicis gets on board with The Trade Desk’s UID 2.0

Epsilon and the DSP are combining forces to create a viable, privacy-safe cookie alternative.

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The Trade Desk adds Prizm segmentation

The DSP answers client demand for Environics’ demographic, lifestyle and value-based data sets.

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Index Exchange announces support for Unified ID 2.0

The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.

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People Moves: Mindshare’s Theo takes shape

Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.

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Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.