Kids these days: always staring at their screens. But, it turns out some of those screens aren’t attached to their fancy new gizmos.

The latest MTM Jr. report delves into TV viewing in the context of other video sources among anglophone kids under the age of 18. Traditional TV is still popular with children: seven in 10 watch traditional TV every month, and 62% watch it weekly and one-third watching daily.

The groups most likely to be watching traditional TV are those two to 11 (73%) and 12 to 17-year-olds (66%). Although kids are watching traditional TV (70%), they are more likely to be watching YouTube (83%) or SVOD services such as Netflix and Disney+ (82%).

TV subscription rates among anglophone households with kids have been on the downturn in recent years from 81% in 2019 to 65% in 2023. On the other hand, streaming-only households, also known as TV My Way, has been increasing from 14% in 2019 to 28% in 2023.

Not surprisingly, the channel preferences of children vary by age with Treehouse, one of the most popular, watched by 36% of anglophones aged two to six. What is a bit surprising is that nearly 10% of anglophone teens watched the children’s channel, too.

Almost a third of teens 12 to 17 (30%) watch the CTV network but only 10% of two-to-six-year-olds and 16% of seven-to-11 year-olds watch that network. The most popular five channels viewed by two to 17-year-olds in the past month are Disney Channel, Treehouse, CTV, Nickelodeon, and the Cartoon Network (formerly Teletoon).

When asked about awareness of certain shows among parents with children two to 11, Paw Patrol stands out as the most well-known show for kids with 82% of parents aware of the show, while almost half of kids (46%) have watched it in the past month.

Anglophone children watch more than an hour extra of traditional TV each week than francophone kids, 6.9 hours compared to 5.6 hours. That said, kids spend an hour less with traditional TV a week (6.9 hours) than they do watching SVOD services (8.2 hours) and YouTube (7.1 hours).