Pattison Outdoor Advertising has strengthened its inventory in key areas of Northern Ontario, including North Bay and Sudbury, with the acquisition of Outdoor Exposure, an OOH outdoor ad company based in Northern Ontario.

This acquisition adds 79 outdoor faces to Pattison’s Ontario inventory in both static and digital poster formats. Of those, 60 will be in Sudbury (49 static, 11 digital), 12 static faces located in North Bay, and four in the North Shore region. Three additional static posters are expected to be constructed in this spring.

Steve McGregor, president of Pattison Outdoor Advertising, says, “We are thrilled to welcome Outdoor Exposure’s inventory into our family. This acquisition not only broadens our reach in vital markets but also aligns with our commitment to offer diverse and dynamic advertising solutions to our clients. We look forward to integrating Outdoor Exposure’s assets into our portfolio and continuing to deliver exceptional service.”

The acquired inventory will be integrated into Pattison’s existing portfolio of advertising options in Ontario and helps solidify Pattison’s highway advertising offerings within the province, enabling advertisers to reach travelers along the Trans-Canada highway in Northern Ontario.

Pattison Outdoor Advertising is a division of The Jim Pattison Group based in Toronto with more than 25 sales offices operating in over 200 markets across the country. Its OOH ad products range from traditional billboards to transit, digital, airport, residential, office, and street level formats.