The Curling Group (TCG) has acquired ownership and operation of the Grand Slam of Curling series from Sportsnet effective at the conclusion of this season. Sportsnet will continue as the exclusive Canadian broadcaster of the Grand Slam of Curling and continue to own the Canadian broadcast partnerships.

The Curling Group is a new sports business venture led by sports, media, and entertainment industry veterans Nic Sulsky and Mike Cotton, along with former NFL star Jared Allen and two-time Olympic gold medal curler John Morris.

TCG co-founder Mike Cotton says the new business sees massive opportunities in the property. “Curling has an exceptionally strong female fanbase at a time when corporate sponsorship to support continued growth in women’s athletics is at an all-time high. Investment and valuations for niche sports properties have skyrocketed in recent years and curling now boasts 284 million global fans. We will work alongside the curlers to provide new branded content that will augment revenues, and ultimately enhance their earning potential.”

This acquisition, Cotton says TCG will infuse capital into the sport to grow the game globally and take the Grand Slam of Curling brand to the next level. “We will enhance engagement opportunities for fans and athletes, strengthen the sport’s digital and social media presence, and modernize the sport through technology, innovation, and content production.”

The 2024-25 Grand Slam of Curling season will continue as planned with previously announced events. The Curling Group will oversee operations with Sportsnet airing coverage at all five locations. More details about future plans will be announced by The Curling Group in coming months.

Operated by Sportsnet since 2012, the Grand Slam of Curling is an elite series of curling events that feature the best men’s and women’s teams from across Canada and around the world, with at least $2 million in total prize money up for grabs each season.