McDonald’s has taken the top spot from Tim Hortons as the most active advertiser on TV during the week of April 29 to May 05.

According to the monitoring company’s latest report, the QSR scored 3,671 combined occurrences, while it made 1,549 the previous week. The restaurant chain ranked first in all markets except Montreal, where it finished third. Nationally on specialty TV, it also placed first with 3,492 occurrences.

Tim Hortons took second position with 2,925 total occurrences, 60 fewer than last week. The restaurant had been leading the AdEase rankings for the past three weeks. Subaru was third with 2,133 combined occurrences, followed by Leon’s Furniture with 1,735 and The Brick with 1,522.

On the creative side, Tim Hortons placed first in the ranking of top ad spots in Vancouver and Montreal, with a commercial about its Smile Cookie. Dodge jumped to the top spot in Calgary with its 2023 RAM 1500 classic ad, while Leon’s “Spring it On” promotion put the retailer in first place in Toronto. McDonald’s, meanwhile, ranked second in Vancouver and Calgary, third in Toronto and tenth in Montreal with its McHappy Day and McMuffin meal ads.

Vancouver

Advertisers

1. McDonald’s: 780 (5)
2. Tim Hortons: 628 (1)
3. Subaru Canada: 525 (2)
4. Leon’s Furniture: 437 (3)
5. TD Canada Trust: 369 (290)
6. The Brick: 364 (17)
7. Nissan Dealers: 311 (13)
8. Dairy Queen Corporation: 306 (7)
9. Specsavers Canada: 297 (440)
10. Subway Restaurants: 286 (14)

Categories

1. Quick Serve Restaurants: 2680 (1)
2. Furniture Stores: 1095 (2)
3. TV & Streaming Services: 975 (4)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 580 (34)
5. Automotive Corporate: 552 (5)
6. Food Delivery Services: 516 (8)
7. Dine-in Restaurants & Bars: 473 (7)
8. Import SUVs Corporate: 436 (3)
9. Electric Cars: 418 (50)
10. Pain Relief Medication: 391 (11)

Calgary

Advertisers

1. McDonald’s: 761 (6)
2. The Brick: 633 (4)
3. Tim Hortons: 578 (1)
4. Subaru Canada: 508 (2)
5. Leon’s Furniture: 458 (3)
6. TD Canada Trust: 342 (294)
7. Dairy Queen Corporation: 297 (9)
8. A&W Restaurant: 285 (7)
9. Blue Cross Insurance: 281 (8)
10. Esso: 279 (23)

Categories

1. Quick Serve Restaurants: 2641 (1)
2. Furniture Stores: 1356 (2)
3. TV & Streaming Services: 893.5 (4)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 623 (29)
5. Dine-in Restaurants & Bars: 616 (5)
6. Automotive Corporate: 554 (3)
7. Food Delivery Services: 531 (8)
8. Domestic Trucks: 530 (7)
9. Dog Food: 461 (69)
10. General Mortgages (banks): 406 (20)

Toronto

Advertisers

1. McDonald’s: 1417 (4)
2. Interprovincial Lottery Corporation: 966 (1)
3. Tim Hortons: 843 (2)
4. Leon’s Furniture: 840 (3)
5. Subaru Canada: 609 (6)
6. Government Of Ontario: 572 (10)
7. The Brick: 525 (14)
8. TD Canada Trust: 517 (45)
9. Crave TV: 507 (5)
10. BCE (Bell): 426 (9)

Categories

1. Quick Serve Restaurants: 3478 (1)
2. Furniture Stores: 1773 (2)
3. TV & Streaming Services: 1601 (3)
4. Lottery Draws: 1161 (4)
5. Dine-in Restaurants & Bars: 861 (5)
6. Jewelry Stores: 757 (9)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 741 (31)
8. Home Insurance: 646 (8)
9. Automotive Corporate: 640 (6)
10. Local Government: 634 (16)

Montreal

Advertisers

1. Tim Hortons: 876 (1)
2. Crave TV: 837 (2)
3. McDonald’s: 713 (13)
4. BCE (Bell): 691 (4)
5. Subaru Canada: 491 (5)
6. Desjardins Group: 417 (9)
7. Virgin Plus: 404 (-)
8. Subway Restaurants: 357 (19)
9. Uniprix: 327 (11)
10. Interprovincial Lottery Corporation: 309 (27)

Categories

1. Quick Serve Restaurants: 2472 (1)
2. TV & Streaming Services: 1264.5 (3)
3. Furniture Stores: 799 (2)
4. Smartphone & Mobile Services: 621 (116)
5. Sporting Good Stores: 607.33 (16)
6. Import SUVs Corporate: 575 (5)
7. Pharmacies & Drug Stores: 530 (12)
8. General Home Improvement Stores: 488 (11)
9. Grocery Stores & Supermarkets: 439.5 (28)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 431 (37)

Specialty (National)

Advertisers

1. McDonald’s: 3492 (25)
2. Tim Hortons: 2861 (2)
3. Subaru Canada: 2608 (3)
4. Crave TV: 2575 (1)
5. Subway Restaurants: 2356 (9)
6. Downy: 2252 (4)
7. Febreze: 2071 (15)
8. Burger King: 2012 (6)
9. Tide: 1857 (7)
10. Dairy Queen Corporation: 1459 (11)

Categories

1. Quick Serve Restaurants: 13526 (1)
2. TV & Streaming Services: 5532.5 (2)
3. Furniture Stores: 3187 (4)
4. Automotive Corporate: 2858 (5)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2421 (19)
6. Liquid Laundry Detergent: 1919 (31)
7. Diapers: 1890 (17)
8. Dine-in Restaurants & Bars: 1849 (3)
9 Multi Online Gambling: 1778 (10)
10. Domestic Light Beer: 1777 (36)