Milestone Integrated Marketing has hired Jamie Norgarb, a media expert with nearly two decades of experience in creative and media roles, as VP of media. Norgarb joins Milestone at a time when the agency is bringing on a number of new clients and expanding into the U.S. and Canada with creative, strategy and media hires, the company says.

Under her new role, Norgarb will lead the media segment of Milestone’s Rise 360 model, which integrates strategy, creative and media to maximize brand presence and drive ROI across different platforms.

“Building on the agency’s strong foundation, I look forward to not only continuing our trajectory of innovative and impactful campaigns but also setting new benchmarks in how we connect with and serve our global portfolio of challenger brands,” she said.

Prior to joining Milestone, Norgarb worked for over 12 years as VP of client business and planning at PHD Media, where she managed a diverse portfolio of Unilever brands, including Dove, Hellmann’s and Olly Vitamins. Previously, she helped build Page Three Media into one of South Africa’s leading media agencies. The company was acquired by PHD in 2012, and Norgarb served as managing director.

She also serves as co-chair on the Agency Council of the IAB Canada, where she will continue her work representing the buying side of digital media.