Articles Tagged ‘PHD’
PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
PHD taps UM’s Erica Kokiw as its new president
The exec takes over from Caroline Moul, who was named president of Creo Canada this week.
Caroline Moul named president of Creo Canada
The move comes after more than 22 years at PHD, including six as president.
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
What strategy should brands take during the LCBO strike?
Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.
SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.
Jamie Norgarb joins Milestone as VP of media
Norgarb previously worked at PHD as VP of client business and planning.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
