TikTok held its third annual #ForYou Summit last week, where it unveiled new solutions for Canadian advertisers and brands.
The social network introduced TikTok One, a hub for marketers to access the platform’s creative tools. Advertisers will be able to access nearly 2 million creators and agency partners in the TikTok Creator Marketplace, a dedicated space for paid collaborations on TikTok. In that marketplace, brands and creators can search for partnership opportunities without leaving the platform. TikTok One will also give access to the company’s Creative Challenge, a monetization program that allows creators to earn money by making ad creatives for different brands.
The company also launched TikTok Symphony, a suite of AI-powered creative tools to help marketers scale content development, creativity and productivity on the platform. With Symphony, advertisers can go from writing a script to producing a video and optimising assets.
The announcements follow Pulse Premiere’s expansion into Canada through a partnership with Bell Media, allowing companies to buy space alongside Bell Media’s TikTok content. TikTok also rolled out a media buying certification program in May, enabling marketers to earn an official “media buying” certificate that they can then use to demonstrate their expertise on the site.
TikTok also announced in May that it would begin tagging AI-generated content posted on the platform, using a digital watermark called Content Credentials.