Almost a third of youth have played a game on Netflix via connected TV

MTM publishes its first report on the media consumption habits of young people.

Netflix, which has a library of games via Netflix Games, is growing in popularity among Canadian kids, according to MTM’s first report on the media consumption habits of those age two to 17 in Canada. Thirty-one percent say they have played a game on the streamer through their smart TV.

Almost a third of Canadian youth watch others play games online (any platform). And while Twitch is a leader in streaming gaming content, only 7% of kids report having watched videos on the platform in the past month. YouTube, according to MTM, is the preferred platform for respondents when they want to watch others play games. Seven- to 11-year-olds are the most likely to watch others play games online (32%), compared to more than a quarter of 12- to-17 year-olds.

The study found that 79% of kids and teens have played a video game in the past month. Those between the ages of 7 and 11 are the most likely to play (87%), followed by 12-to-17 year olds (84%). Thirty-four percent of kids play almost every day, spending between one to two hours playing on the weekends, and less than 30 minutes during the week.

Games are more popular among boys than girls (of all ages), although more than half of girls continue to play regardless of their age. The difference between boys and girls increases with age: 65% of boys and 63% of girls age two to six are interested in video games; 91% of boys and 84% of girls between seven and 11 play games; while 90% of boys and 78% of girls in the 12- to 17-year-old range are into in gaming.

Smartphones and tablets are the most popular devices for gaming, especially those age seven to 17. This may be because mobile games tend to be less expensive than console games, and phones and tablets are more accessible than computers, according to MTM.

Console gaming peaks among seven- to 11-year-olds, while teens (12- to 17-years-old) show more interest in PC gaming than any of the other age groups. Boys and girls are equally interested in PC gaming until adolescence. After that, boys are almost twice as likely as girls to play PC games.

The MTM report is based on a survey with 1,972 Canadian households, conducted between Feb. 13 to 27.

Tags:


, ,