The Interpublic Group (IPG) reported second quarter earnings yesterday that were steady, if not a little lackluster. The company’s total revenue came to $2.7 billion, including billable expenses. Organic growth before billable expenses, or net revenue, was up 1.7%.

IPG’s Q2 results showed improvement over the same period last year, with its largest growth coming from Europe at 6.3%, while North America experienced the lowest growth rate at 1.3%.

“Consistent with our longer-term performance, IPG Mediabrands and IPG Health led the way in the quarter,” said Phillipe Krakowsky, CEO of IPG. “We also saw notable contributions to growth from Deutsch LA, Golin and Acxiom.”

Krakowsky added that, given results in the year-to-date, trends within its client roster and macro sentiment, the company expects to achieve full-year organic growth of approximately 1% and, at that level of growth, continue to target adjusted EBITA margin of 16.6%.

Additional areas for value creation, according to the CEO, include IPG’s strong balance sheet and liquidity.

“The most successful businesses in our portfolio continue to demonstrate specialized, high-value services that identify and reach audiences with greater precision and accountability, in turn leading to growth in our clients’ brands and businesses,” Krakowsky said.

“Much of this work is powered by our industry-leading audience data and a technology stack that unifies the marketing funnel. This enables marketers to assess and understand the value of their investments, whether on technology platforms, in earned and paid media, or in other key sales and retail channels. We continue to focus on these growth areas of the business, as well as on integrating generative AI tools and technologies into our content and creative offerings.”