Toyota dealers dominated radio airwaves from Sep. 16 to 22, according to the most recent AdEase report.
With 6,599 combined occurrences, Toyota ranked first in Quebec, second in Calgary and Edmonton, fourth in Vancouver, sixth in Ottawa, and eighth in Toronto and Montreal. The advertiser made 270 total occurrences and was listed only in Quebec during the previous radio buying week.
Subway restaurants came in second nationally with 5,032 total occurrences. The restaurant chain, which was also the second-most active marketer the previous week, placed third in Vancouver, fourth in Montreal, fifth in Toronto, sixth in Calgary and ninth in Ottawa. Specsavers Canada was the third-most active advertiser of the week with 3,798 combined occurrences, landing on the list for Vancouver, Calgary, Edmonton and Ottawa.
Chevrolet dealers and McDonald’s followed with 3,313 and 3,262 instances, respectively. Compared to the previous week, Chevrolet increased its purchase, while McDonald’s decreased its radio buy. The QSR had been dominating the radio for the past few weeks.
Among the advertisers that rose significantly in the rankings were Honda dealers, which jumped 322 positions in Ottawa; the Quebec government, which moved up 113 and 85 positions in Quebec City and Montreal, respectively; and Lexus dealers, which climbed 33 positions in Edmonton.
Vancouver
Advertisers
1. Canon Canada: 1343 (3)
2. New Democratic Party Of British Columbia: 1289 (2)
3. Subway Restaurants: 1216 (4)
4. Toyota Dealers: 1200 (393)
5. Spence Diamonds: 1120 (5)
6. Save-on-foods: 973 (17)
7. Sleep Country: 928 (13)
8. Specsavers Canada: 902 (7)
9. Coast Capital Savings: 890 (8)
10. McDonald’s: 867 (1)
Categories
1. Quick Serve Restaurants: 2732 (1)
2. Everyday Banking: 1405 (6)
3. Inkjet Printers: 1343 (5)
4. Jewelry Stores: 1331 (4)
5. Political Associations: 1289 (3)
6. Dine-in Restaurants & Bars: 1036 (8)
7. Grocery Stores & Supermarkets: 987 (15)
8. Mattress Stores: 971 (13)
9. Import Trucks (DAG): 956 (-)
10. Lottery Draws: 935 (21)
Calgary
Advertisers
1. Calgary Co-operative Association: 1724 (1)
2. Toyota Dealers: 1357 (-)
3. Specsavers Canada: 1188 (2)
4. Save-on-foods: 941 (21)
5. PC Financial: 894 (31)
6. Subway Restaurants: 878 (4)
7. Chevrolet Dealers: 875 (7)
8. Exxon Mobil: 862 (6)
9. Spence Diamonds: 734 (10)
10. Sleep Country: 712 (18)
Categories
1. Gas Stations: 2558 (3)
2. Quick Serve Restaurants: 2013 (1)
3. Import SUVs (DAG): 1194 (33)
4. Eyewear & Optical Stores: 1188 (6)
5. Auto Repair Services: 1104 (7)
6. Grocery Stores & Supermarkets: 1064 (4)
7. TV & Streaming Services: 1023 (15)
8. Credit Cards: 1015 (32)
9. Community Development: 914 (14)
10. Domestic Trucks: 913 (10)
Edmonton
Advertisers
1. Spence Diamonds: 932 (2)
2. Toyota Dealers: 923 (-)
3. Specsavers Canada: 716 (3)
4. Arby’s Restaurants: 698 (4)
5. Sleep Country: 629 (11)
6. Exxon Mobil: 615 (9)
7. Lexus Dealers: 615 (40)
8. Save-on-foods: 613 (21)
9. Chevrolet Dealers: 605 (10)
10. McDonald’s: 554 (1)
Categories
1. Quick Serve Restaurants: 2314 (1)
2. Import SUVs (DAG): 1077 (20)
3. Jewelry Stores: 1021 (5)
4. TV & Streaming Services: 1013 (10)
5. Dine-in Restaurants & Bars: 951 (7)
6. Lottery Draws: 826 (6)
7. Auto Repair Services: 800 (12)
8. Eyewear & Optical Stores: 792 (9)
9. Gas Stations: 788 (4)
10. Grocery Stores & Supermarkets: 730 (11)
Ottawa
Advertisers
1. Government Of Ontario: 1134 (3)
2. Metro: 1054 (4)
3. Specsavers Canada: 992 (1)
4. Destination Ontario: 949 (2)
5. Nissan Dealers: 866 (5)
6. Toyota Dealers: 781 (48)
7. Marlin Travel: 778 (7)
8. Honda Dealers: 756 (330)
9. Subway Restaurants: 756 (6)
10. McDonald’s: 752 (9)
Categories
1. Quick Serve Restaurants: 2619 (1)
2. Grocery Stores & Supermarkets: 1550 (3)
3. Import SUVs (DAG): 1489 (13)
4. Local Government: 1466 (4)
5. Lottery Draws: 1254 (8)
6. Eyewear & Optical Stores: 1130 (2)
7. TV & Streaming Services: 1054.84 (5)
8. Local Travel Agency: 1039 (7)
9. Dine-in Restaurants & Bars: 1026 (10)
10. Tourism Boards: 949 (11)
Toronto
Advertisers
1. Government Of Ontario: 2963 (1)
2. Canon Canada: 1553 (2)
3. Air Transat: 1317 (4)
4. Destination Ontario: 1295 (3)
5. Subway Restaurants: 1285 (5)
6. Nissan Dealers: 1204 (6)
7. Metro: 1202 (7)
8. Toyota Dealers: 1160 (-)
9. Lexus Dealers: 1132 (32)
10. Honda Dealers: 1011 (-)
Categories
1. Quick Serve Restaurants: 3725 (1)
2. Local Government: 2941 (2)
3. Import SUVs (DAG): 2373 (17)
4. Lottery Draws: 1930 (4)
5. Dine-in Restaurants & Bars: 1624.5 (6)
6. Inkjet Printers: 1553 (7)
7. Automotive Imports General: 1415 (20)
8. Tourism Boards: 1332 (8)
9. Airlines: 1329 (3)
10. Grocery Stores & Supermarkets: 1237 (5)
Montreal
Advertisers
1. Chevrolet Dealers: 1594 (5)
2. BCE (Bell): 1257 (2)
3. Desjardins Group: 1025 (30)
4. Subway Restaurants: 897 (4)
5. General Motors Dealers: 875 (21)
6. McDonald’s: 824 (6)
7. Volvo Dealers: 823 (23)
8. Toyota Dealers: 796 (13)
9. Dormez-vous Sleep Centers: 769 (1)
10. Gouvernement Du Quebec: 719 (95)
Categories
1. Quick Serve Restaurants: 1839 (1)
2. Domestic Trucks: 1739 (10)
3. Smartphone & Mobile Services: 1401.5 (4)
4. Automotive Domestic General: 1332 (6)
5. Furniture Stores: 1155 (8)
6. Mattress Stores: 990 (2)
7. Domestic SUVs: 982 (15)
8. Grocery Stores & Supermarkets: 957 (22)
9. Dine-in Restaurants & Bars: 932 (13)
10. Auto Repair Services: 923 (11)
Quebec City
Advertisers
1. Toyota Dealers: 382 (5)
2. Dormez-vous Sleep Centers: 365 (1)
3. Crave TV: 358 (4)
4. General Motors Canada: 300 (6)
5. Rogers Communications: 277 (17)
6. McDonald’s: 265 (11)
7. Gouvernement Du Quebec: 265 (120)
8. Nissan Dealers: 253 (15)
9. Constrobourg: 246 (9)
10. Chevrolet Dealers: 239 (45)
Categories
1. Dine-in Restaurants & Bars: 1124 (1)
2. Quick Serve Restaurants: 573 (2)
3. Mattress Stores: 503 (3)
4. Auto Repair Services: 481 (8)
5. Internet Services: 445 (7)
6. Grocery Stores & Supermarkets: 408 (27)
7. Everyday Banking: 395 (11)
8. Furniture Stores: 379 (4)
9. TV & Streaming Services: 358 (16)
10. Swimming Pools & Supply Stores: 357 (13)
