The Canadian Hockey League (CHL) has signed Dr. Oetker’s Giuseppe Pizzeria on as an official partner. This makes the take-and-bake pizza the league’s official frozen pizza sponsor.

According to the league, as part of this new partnership, Dr. Oetker’s Giuseppe Pizzeria will serve as an associate partner of the 2024 CHL USA Prospects Challenge presented by Kubota Canada as well as the 2025 Memorial Cup.

The frozen pizza brand will also work to with the CHL to promote its brand with TV-visible signage and in-arena branding inside the homes of CHL’s Member Leagues (Western Hockey League, Ontario Hockey League and Quebec Maritimes Junior Hockey League) and at both of the CHL’s national events: the 2024 CHL USA Prospects Challenge and the 2025 Memorial Cup.

“We are thrilled to partner with a brand like Dr. Oetker’s Giuseppe Pizzeria, which has supported hockey in Canada for the better part of the last decade,” said Ryan Hudecki, vice-president of partnerships for the CHL. “We are excited to work alongside them to deepen that connection and support programming like the Practice with a Pro contest that helps create one-of-kind experiences for our fans.”

The Practice with a Pro contest will see Dr. Oetker send one minor league hockey team to Rimouski, Québec, for the 2025 Memorial Cup, where they will be joined at a special practice by one more teammate – WHL alumnus and Hockey Hall of Famer Jarome Iginla.

In addition to the contest, Giuseppe Pizzeria will host a series of hockey matches in cities across the country, where its mascot, aptly named Giuseppe, will be in attendance.

“Dr. Oetker Giuseppe Pizzeria is about bringing everyone to the table. With our CHL teammate, we are developing leaders who share this sentiment both on and off the ice. The Giuseppe Practice with a Pro contest rewards Canadian youth who make an impact in their community by exemplifying service, teamwork, and inclusiveness,” said Indresh Kohli, executive head of marketing, Dr. Oetker Canada Ltd.