Something Wicked to Starbucks comes
Starbucks is partnering with Universal Pictures to promote the upcoming cinematic adaptation of the musical Wicked with some Oz-inspired drinks. Starting Tuesday, October 22 Canadians will be able to try Glinda’s Pink Potion, which is a mango dragonfruit refresher, and Elphaba’s Cold Brew, which is sweetened with peppermint syrup and covered in matcha cold foam.
The partnership also extends to merchandise. Starting November 7, participating stores will offer an assortment of Wicked-inspired drinkware and gift cards for a limited time while supplies last, featuring Glinda’s iconic pinks and Elphaba’s signature bold green.
Coors Light celebrates 30 years of Raptors
To celebrate the Toronto Raptors’ 30th season, Coors is releasing three limited edition cans. The cans, which are meant to solidify Coors Light as the official beer partner of the team, are available at select LCBO stores and participating locations, including Scotiabank Arena.
The creative is amplified through an OOH-focused media strategy developed by Publicist Connect, a PR approach led by Citizen Relations and an owned organic social strategy under Volt.
KD powers up with Mario shapes, nostalgia
KD’s latest collaboration with Nintendo is tapping into its 30-year history of partnering with popular movies, TV shows and video games.
Starting on Oct. 16, the brands launched KD Super Mario Power-Up Shapes Mac ‘n Cheese, which is a continuation of KD’s 2023 brand platform, “Gotta be KD.”
The KD x Nintendo collaboration will be rolled out through both a social campaign and in-store activation. On social, the campaign will be featured across both Meta and TikTok with paid boosting. In store, the campaign will leverage a variety of wobblers, shelf-talkers and floor displays.
KD and Kraft Mac & Cheese are also inviting consumers across North America to turn the iconic blue boxes into a chance to win epic prizes with the Power Up Pursuit Contest, which is running until Dec. 31.
One grand prize winner will receive an all-expenses-paid family vacation to Super Nintendo World in Universal Studios Hollywood, California. Additional winners will receive $550 gift cards to the Nintendo eShop.
With files from Jonathan Russell
