Desjardins Group and Toyota boost radio spend: AdEase

The Government of Quebec also increased its spend compared to last week.

Desjardins Group was the most active advertiser on radio from Oct. 14 to 20, according to the latest report from AdEase.

With 7,498 combined occurrences, Desjardins landed first in Ottawa and Montreal, second in Toronto and third in Quebec. The advertiser increased its spend compared to previous radio buying week, when it recorded more than 4,000 instances.

Toyota Dealers came next with 6,515 total occurrences, finishing first in Vancouver, second in Calgary and third in Edmonton, while coming in fifth in Ottawa, Toronto and Quebec, and seventh in Montreal. Government Of Quebec was the third most active advertiser, with 5,441 occurrences, followed by Spence Diamonds, with 3,610. All three advertisers boosted their buy compared to last week.

Among the marketers that rose significantly on the AdEase list were Sobeys, which climbed 44 places in Edmonton; Lorendo, which moved up 144 places in Quebec, and the Government of Ontario, which placed ninth in Ottawa.

The highest-spending groups were QSRs (6.514 occurrences), import SUVs (5,867 occurrences), and local government (5.259 occurrences).

Vancouver


Top Advertisers

1. Toyota Dealers: 1192 (-)
2. Elections BC: 1104 (2)
3. Spence Diamonds: 1053 (3)
4. McDonald’s: 898 (5)
5. Subaru Dealers: 870 (6)
6. Speedy Glass: 829 (8)
7. Save-on-foods: 803 (1)
8. PC President’s Choice: 748 (4)
9. Wendy’s Restaurant: 697 (11)
10. Wise Payments: 679 (15)

Top Categories

1. Quick Serve Restaurants: 2067 (2)
2. Auto Repair Services: 1407 (4)
3. Jewelry Stores: 1331 (5)
4. Political Associations: 1328 (3)
5. Import SUVs (DAG): 1268 (6)
6. Government Agencies: 1144 (7)
7. Grocery Stores & Supermarkets: 1117 (1)
8. Corporate Promotion: 1068 (9)
9. Real Estate Associations: 971 (10)
10. Online Travel Agency: 943 (15)

Calgary


Top Advertisers

1. Calgary Co-operative Association: 1652 (1)
2. Toyota Dealers: 1356 (4)
3. Government Of Alberta: 1294 (3)
4. Sobeys: 918.17 (37)
5. PC President’s Choice: 913 (2)
6. Wendy’s Restaurant: 847 (6)
7. Spence Diamonds: 723 (8)
8. Enmax: 701 (10)
9. Selloffvacations: 638 (11)
10. Rona: 624 (34)

Top Categories

1. Local Government: 1957 (2)
2. Quick Serve Restaurants: 1769 (1)
3. Mobile Application: 1431 (5)
4. Online Travel Agency: 1405 (4)
5. Import SUVs (DAG): 1140 (35)
6. Home Developments: 1087.5 (7)
7. Delivery: 913 (6)
8. Grocery Stores & Supermarkets: 790.01 (3)
9. Dental Clinic: 766 (11)
10. Import Trucks (DAG): 753 (124)

Edmonton


Top Advertisers

1. Spence Diamonds: 888 (2)
2. Sobeys: 856 (46)
3. Toyota Dealers: 829 (3)
4. Government Of Alberta: 669 (5)
5. PC President’s Choice: 625 (1)
6. Wendy’s Restaurant: 590 (7)
7. Fountain Tire Canada: 563 (6)
8. McDonald’s: 552 (8)
9. Sleep Country: 540 (38)
10. Stollery Children’s Hospital Foundation: 475 (30)

Top Categories

1. Quick Serve Restaurants: 1504 (1)
2. Local Government: 1081 (3)
3. Jewelry Stores: 1000 (4)
4. Online Travel Agency: 863 (5)
5. Import SUVs (DAG): 853 (20)
6. Food Delivery Services: 738 (251)
7. Grocery Stores & Supermarkets: 730 (2)
8. Heating & Cooling Services: 671 (9)
9. Mattress Stores: 653 (30)
10. Dine-in Restaurants & Bars: 648 (10)

Ottawa


Top Advertisers

1. Desjardins Group: 1858.33 (1)
2. Crave TV: 952 (8)
3. Gouvernement Du Quebec: 933 (5)
4. Real Canadian Superstores: 820 (2)
5. Toyota Dealers: 782 (9)
6. Workplace Safety And Insurance Board: 782 (3)
7. McDonald’s: 762 (7)
8. Nissan Dealers: 760 (6)
9. Government Of Ontario: 709 (26)
10. Enbridge Sustain: 646 (10)

Top Categories

1. Quick Serve Restaurants: 2139 (2)
2. Grocery Stores & Supermarkets: 1885 (1)
3. Local Government: 1625 (5)
4. TV & Streaming Services: 1360.5 (4)
5. Lottery Draws: 1105 (7)
6. Import SUVs (DAG): 1007 (3)
7. Heating & Cooling Services: 886.33 (10)
8. Jewelry Stores: 797 (12)
9. Dine-in Restaurants & Bars: 795.5 (11)
10. Furniture Stores: 795 (8)

Toronto


Top Advertisers

1. Government Of Ontario: 2292 (4)
2. Desjardins Group: 1558 (13)
3. Nissan Dealers: 1218 (8)
4. Cingal: 1206 (3)
5. Toyota Dealers: 1175 (2)
6. Enbridge Sustain: 1154 (6)
7. Wise Payments: 1031 (10)
8. Subaru Ottawa: 1028 (7)
9. Spence Diamonds: 946 (12)
10. Wendy’s Restaurant: 935 (11)

Top Categories

1. Local Government: 2842 (5)
2. Quick Serve Restaurants: 2541 (1)
3. Online Travel Agency: 1913 (6)
4. Import SUVs (DAG): 1599 (3)
5. Heating & Cooling Services: 1398 (8)
6. Pain Relief Medication: 1222 (9)
7. Grocery Stores & Supermarkets: 1174 (2)
8. Lottery Draws: 1110.5 (4)
9. Payment Processing: 1031 (13)
10. Subaru: 1028 (11)

Montreal


Top Advertisers

1. Desjardins Group: 3470 (2)
2. Gouvernement Du Quebec: 3289 (1)
3. Chevrolet Dealers: 1190 (3)
4. McDonald’s: 868 (4)
5. Nissan Dealers: 841 (7)
6. Honda Dealers: 806 (8)
7. Toyota Dealers: 797 (5)
8. Hyundai Dealers : 792 (6)
9. Centrale Des Syndicats Du Quebec: 632 (15)
10. Dormez-vous Sleep Centers: 608 (9)

Top Categories

1. Local Government: 2710 (1)
2. Electric Cars: 1762 (2)
3. Quick Serve Restaurants: 1390 (3)
4. Consumer Property & Casualty Insurance: 1125.5 (6)
5. Insurance Associations: 1079 (5)
6. Eyewear & Optical Stores: 957 (7)
7. Domestic SUVs: 914 (11)
8. Domestic Trucks: 896 (4)
9. Online Travel Agency: 821 (15)
10. TV & Streaming Services: 778 (18)

Quebec City


Top Advertisers

1. Gouvernement Du Quebec: 1219 (1)
2. Crave TV: 687 (2)
3. Desjardins Group: 612 (3)
4. Dormez-vous Sleep Centers: 415 (5)
5. Toyota Dealers: 384 (6)
6. Ville De Quebec: 361 (7)
7. Nissan Dealers: 312 (10)
8. Lorendo: 297 (152)
9. McDonald’s: 273 (8)
10. Constrobourg: 245 (13)

Top Categories

1. Local Government: 1280 (2)
2. Dine-in Restaurants & Bars: 999 (1)
3. TV & Streaming Services: 687 (6)
4. Exhibitions: 560 (108)
5. Mattress Stores: 505 (4)
6. Quick Serve Restaurants: 459 (8)
7. Furniture Stores: 448 (3)
8. Electric Cars: 425 (5)
9. Insurance Associations: 374 (14)
10. Auto Repair Services: 370 (21)