Vendo enters Medicine Hat
Toronto-based media company Vendo has acquired the digital and static media assets held by Harvco Signs in Medicine Hat, AB.
The move, which adds six digital and three static billboards to its inventory, is part of Vendo’s strategy to invest in secondary markets within primary regions, where there is strong local business support.
“These new media assets align with our long-term strategy to better serve local businesses and agencies,” explains James McDonell, CEO of Vendo. “Alberta and Western Canada present excellent growth opportunities and Vendo will continue to grow in these regions complementing our recent investments in Calgary and Innisfail.”
According to Joseph Kispal, VP of sales at Vendo, Medicine Hat represents a prime market for advertisers to reach. It has a strong agricultural and industrial economy, with a very low unemployment rate and affordable housing. “This acquisition strengthens our regional presence in an important Alberta market,” he adds.
This acquisition was transacted and effective as of October 24, 2024.
Giphy partners with TikTok
Giphy, the internet’s largest repository for GIFs and stickers, has partnered with TikTok to enhance the platform’s direct messaging experience with AI-powered GIF recommendations.
“This integration represents a dynamic convergence of self-expression and creative communication that will further connect TikTok’s vibrant community in authentic and engaging ways,” says Jason Stein, senior vice President of business and corporate development at Giphy.
As it stands, Giphy is accessible through every major social platform, and now TikTok is bringing the company’s assets directly into its messaging function.
“Adding Giphy’s engaging content to TikTok’s direct messaging feature strengthens the platform’s existing offering while creating even more exciting ways for TikTok’s creative community to engage with one another,” said Franklin Ramirez, global partnerships director at TikTok.
The direct messaging experience with Giphy integration is expected to roll out later in Q4 or early Q1, pending development and testing.
