Toyota dealers were the most active advertiser on radio for the week of Oct.21 to 27, according to the latest AdEase report.
With 7,398 combined occurrences, Toyota landed first in Vancouver and Edmonton, second in Calgary and Toronto, while coming in fourth in Ottawa, fifth in Quebec and seventh in Montreal. The advertiser increased its spend compared to the previous radio buying week, when it notched up 6,515 occurrences.
Desjardins Group came next with 6,962 total incidents, followed by Government of Quebec, which made 5,573. Compared to last week, Desjardins decreased its purchase, while Quebec government increased it. The Brick Warehouse ranked as the fourth most active advertiser (3,696 occurrences), with Spence Diamonds (3,665 occurrences) and McDonald’s (2,768 occurrences) close behind.
The Brick was also one of the biggest movers on the AdEase list, climbing 583 places to second in Ottawa, as well as 405 places in Montreal. Also moving significantly in the ranking were the White Spot restaurant chain, which rose 423 places to third in Vancouver, and Toys “R” Us, which finished eighth in Calgary.
Local government, QSRs and furniture stores were the highest-spending groups of the week.
Vancouver
Advertisers
1. Toyota Dealers: 1186 (1)
2. Spence Diamonds: 1066 (3)
3. White Spot: 1039 (426)
4. McDonald’s: 893 (4)
5. Openroad Auto Group: 860 (-)
6. Subaru Dealers: 762 (5)
7. Wendy’s Restaurant: 699 (9)
8. Sleep Country: 697 (14)
9. Wise Payments: 681 (10)
10. Greater Vancouver Realtors: 655 (12)
Categories
1. Quick Serve Restaurants: 2064 (1)
2. Dine-in Restaurants & Bars: 2026 (18)
3. General Local Dealerships: 1337 (21)
4. Jewelry Stores: 1317 (3)
5. Import SUVs (DAG): 1148 (5)
6. Grocery Stores & Supermarkets: 849 (7)
7. Import Trucks (DAG): 835 (11)
8. Corporate Promotion: 823 (8)
9. Pharmacies & Drug Stores: 815 (31)
10. Consumer Credit Services: 806 (14)
Calgary
Advertisers
1. Calgary Co-operative Association: 1629 (1)
2. Toyota Dealers: 1514 (2)
3. Wendy’s Restaurant: 845 (6)
4. ATB Financial: 818 (-)
5. Government Of Alberta: 814 (3)
6. Family Braces: 782 (14)
7. Spence Diamonds: 753 (7)
8. Toys R Us: 734 (25)
9. Enmax: 700 (8)
10. PC President’s Choice: 661 (5)
Categories
1. Quick Serve Restaurants: 1627 (2)
2. Mobile Application: 1413 (3)
3. Local Government: 1400 (1)
4. Advisory Services: 1315 (26)
5. Import SUVs (DAG): 1149 (5)
6. Dine-in Restaurants & Bars: 1122 (24)
7. Pharmacies & Drug Stores: 1038 (25)
8. Dental Clinic: 1015 (9)
9. Toyota Local Dealerships: 941 (35)
10. Home Developments: 882.5 (6)
Edmonton
Advertisers
1. Toyota Dealers: 1037 (3)
2. Spence Diamonds: 884 (1)
3. Arby’s Restaurants: 750 (-)
4. Stollery Children’s Hospital Foundation: 633 (10)
5. ATB Financial: 610 (-)
6. Sleep Country: 595 (7)
7. Wendy’s Restaurant: 577 (6)
8. Toys R Us: 566 (21)
9. Sobeys: 565 (2)
10. Fountain Tire Canada: 564 (8)
Categories
1. Quick Serve Restaurants: 2167 (1)
2. Jewelry Stores: 1004 (3)
3. Advisory Services: 930 (23)
4. Grocery Stores & Supermarkets: 872 (7)
5. Local Government: 855 (2)
6. Import SUVs (DAG): 840 (4)
7. Dine-in Restaurants & Bars: 741 (10)
8. Mattress Stores: 684 (8)
9. Heating & Cooling Services: 669 (9)
10. Lottery Draws: 638 (15)
Ottawa
Advertisers
1. Desjardins Group: 1776 (1)
2. The Brick Warehouse: 1258 (585)
3. Gouvernement Du Quebec: 985 (3)
4. Toyota Dealers: 984 (6)
5. McDonald’s: 754 (7)
6. Nissan Dealers: 739 (8)
7. Crave TV: 657 (2)
8. Enbridge Sustain: 634 (10)
9. Walmart: 610 (22)
10. Le Nordik Spa: 598 (12)
Categories
1. Quick Serve Restaurants: 2033 (1)
2. Furniture Stores: 1757 (9)
3. Grocery Stores & Supermarkets: 1433 (2)
4. Local Government: 1385 (3)
5. Lottery Draws: 1213 (5)
6. Import SUVs (DAG): 1149 (6)
7. TV & Streaming Services: 1004.5 (4)
8. Heating & Cooling Services: 896 (7)
9. Spa Services: 820 (13)
10. Dine-in Restaurants & Bars: 740 (8)
Toronto
Advertisers
1. Desjardins Group: 1697.33 (2)
2. Toyota Dealers: 1497 (5)
3. The Brick Warehouse: 1366 (-)
4. Cingal: 1183 (4)
5. Nissan Dealers: 1169 (3)
6. Enbridge Sustain: 1154 (6)
7. Subaru Ottawa: 1072 (8)
8. Government Of Ontario: 1038 (1)
9. Wise Payments: 965 (7)
10. Spence Diamonds: 962 (9)
Categories
1. Quick Serve Restaurants: 2419 (2)
2. Local Government: 1695 (1)
3. Import SUVs (DAG): 1656 (4)
4. Heating & Cooling Services: 1394 (5)
5. Furniture Stores: 1381 (62)
6. Lottery Draws: 1298 (7)
7. Grocery Stores & Supermarkets: 1274 (8)
8. Pain Relief Medication: 1191 (6)
9. Consumer Property & Casualty Insurance: 1150.83 (25)
10. Jewelry Stores: 1077 (11)
Montreal
Advertisers
1. Gouvernement Du Quebec: 3330 (2)
2. Desjardins Group: 2919 (1)
3. Mazda Dealers: 1060 (-)
4. Hydro Quebec: 863 (45)
5. McDonald’s: 846 (4)
6. Nissan Dealers: 827 (5)
7. Toyota Dealers: 795 (7)
8. The Brick Warehouse: 706 (413)
9. Honda Dealers: 610 (6)
10. Canadian Tire: 563 (16)
Categories
1. Local Government: 3098 (1)
2. Furniture Stores: 1583 (10)
3. Electric Cars: 1383 (2)
4. Import SUVs (DAG): 1371 (19)
5. Quick Serve Restaurants: 1334 (3)
6. Consumer Property & Casualty Insurance: 1173.5 (4)
7. Insurance Associations: 992 (5)
8. Online Casinos: 913 (25)
9. Recycling Associations: 841 (16)
10. Auto Repair Services: 829 (17)
Quebec City
Advertisers
1. Gouvernement Du Quebec: 1258 (1)
2. Desjardins Group: 570 (3)
3. Crave TV: 475 (2)
4. Hydro Quebec: 393 (24)
5. Toyota Dealers: 385 (5)
6. The Brick Warehouse: 366 (-)
7. Mazda Dealers: 308 (-)
8. Nissan Dealers: 289 (7)
9. Canadian Automobile Association: 277 (28)
10. McDonald’s: 275 (10)
Categories
1. Local Government: 1259 (1)
2. Dine-in Restaurants & Bars: 1153 (2)
3. Furniture Stores: 925 (5)
4. Advisory Services: 494 (9)
5. Electric Cars: 479 (8)
6. TV & Streaming Services: 475 (3)
7. Grocery Stores & Supermarkets: 467 (20)
8. Exhibitions: 465 (4)
9. Quick Serve Restaurants: 404 (7)
10. Live Performance Shows: 349 (34)