Canadian homegrown delivery service Skip recently dropped “the Dishes” from its name, re-upped with Jon Hamm as its spokesperson, and expanded it’s loyalty program. And now, the company has partnered with Rokt – an ecommerce firm that uses machine learning and AI to make the shopping experience more relevant for consumers – to help it launch its retail media offering across the Skip app.

According to the company, Skip serves more than 50,000 restaurants, retailers, and convenience stores across Canada. The new partnership will enable endemic and non-endemic advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Skip’s app, when customers are most likely to convert.

“Our partnership with Rokt expands our retail media offering, allowing us to seamlessly deliver relevant content to our customers, connecting them with brands they love and adding even more value to their ordering experience,” says Jamie Gowryluk, director, operations and ancillary revenue at Skip.

Having added an additional 25 cities this year, Skip is now available in 480 cities and towns across Canada. For its part, Rokt’s ecommerce network will power more than 4.6 billion transactions in 2024 alone across thousands of  ecommerce businesses. This allows merchants to leverage their first-party data for customer experiences and have control over what is displayed to their customers.