Media Pulse, a Blue Ant-owned connected TV marketplace that sources and manages inventory for brands and offers revenue opps for media owners and publishers, has become Discovery+’s Canadian sales partner.

Under the partnership, Media Pulse will offer advertisers CTV slots on a wide range of entertainment and lifestyle programs that are part of networks such as Discovery Channel, HGTV, Food Network, Travel Channel, Animal Planet, History Channel, TLC, A&E, and Lifetime.

Deborah Gurofsky, senior VP and managing director of Media Pulse, says the streamer offers a wide range of programming genres and that “advertisers will be able to run high-impact ads to capture viewers’ attention in meaningful, yet non-disruptive ways, since Discovery+ strategically offers an ad-light experience that is more palatable to Canadian audiences.”

Discovery+ is the non-fiction and real-life streaming subscription service of Warner Bros. Discovery. It offers a wide range of series and documentaries in a variety of genres, including lifestyle, home and food, true crime, paranormal, adventure and natural history. It also features episodes of popular shows such as 90 Day Fiancé, What Not to Wear, Planet Earth (pictured), Mythbusters and The Culpo Sisters.

The partnership with Discovery+ follows the expansion of the Media Pulse team with the addition of two senior positions in September. Asha Chohan was named account director, while Taylor Farmer joined as director of programmatic revenue and operations. The company also promoted Deborah Gurofsky to the position of senior VP and managing director. She oversees the company’s operations, with increased responsibilities for the monetization of its CTV inventory, and supervises the development of CTV campaigns for Media Pulse’s advertising clients.

The company has inventory available now for Christmas and January 2025 campaigns on Discovery+.