The Brick Warehouse was the most active TV advertiser for the week of Nov. 11 to 17, according to the latest AdEase report.

With 2,108 combined occurrences, the retailer landed first in Calgary, third in Toronto and Montreal, while coming in sixth in Vancouver. The advertiser increased its spend compared to the previous TV buying week, when it did not appear in the AdEase ranking.

McDonald’s, meanwhile, remained as the second most active marketer, with 2,073 occurrences, 484 more than the prior week. Tim Hortons and Subaru came next with 1,801 and 1,662 occurrences, respectively. Both the QSR and the automaker boosted their buys from last week.

The Brick Warehouse was also one of the advertisers that moved up the list the most, jumping 451 positions in Vancouver, 405 places in Calgary, and 417 in Montreal. Other top performers on the ranking were Jeep, which moved up 63 positions to tenth in Calgary, and the Princess Margaret Cancer Foundation, which finished sixth after climbing 52 places in Toronto.

The highest-spending groups were QSRs, TV and streaming services, and furniture stores.

Vancouver

Advertisers

1. Tim Hortons: 435 (7)
2. McDonald’s: 426 (3)
3. Subaru Canada: 412 (2)
4. CIBC Bank: 363 (5)
5. Petsmart Canada: 326 (25)
6. The Brick Warehouse: 307 (457)
7. Canadian Tire Corporation: 283 (8)
8. Downy: 271 (19)
9. Pandora Jewelry: 270 (-)
10. RBC Financial Group: 269 (6)

Categories

1. Quick Serve Restaurants: 1872 (1)
2. TV & Streaming Services: 903 (4)
3. Advisory Services: 795 (6)
4. Furniture Stores: 730 (2)
5. Food Delivery Services: 641 (5)
6. Import SUVs Corporate: 537 (3)
7. Department Stores: 531 (7)
8. Jewelry Stores: 518 (27)
9. Pet Shop & Supply Stores: 486 (36)
10. Dine-in Restaurants & Bars: 463 (9)

Calgary

Advertisers

1. The Brick Warehouse: 674 (406)
2. McDonald’s: 428 (6)
3. Subaru Canada: 427 (2)
4. Tim Hortons: 416 (11)
5. Government Of Alberta: 395 (4)
6. CIBC Bank: 388 (5)
7. Audible: 367 (3)
8. Dr. Oetker: 360 (7)
9. Petsmart Canada: 350 (28)
10. Jeep Dealers: 328 (73)

Categories

1. Quick Serve Restaurants: 1825 (1)
2. Furniture Stores: 1141 (2)
3. TV & Streaming Services: 858.5 (4)
4. Food Delivery Services: 737 (6)
5. Advisory Services: 720 (7)
6. Local Government: 672 (5)
7. Jewelry Stores: 568 (17)
8. Import SUVs Corporate: 557 (3)
9. Automotive Domestic General: 523 (24)
10. Department Stores: 519 (9)

Toronto

Advertisers

1. McDonald’s: 799 (3)
2. Interprovincial Lottery Corporation: 765 (2)
3. The Brick Warehouse: 653 (381)
4. Government Of Ontario: 622 (4)
5. Toyota Dealers: 546 (-)
6. Princess Margaret Cancer Foundation: 543 (58)
7. Subaru Canada: 502 (6)
8. Tim Hortons: 499 (17)
9. Today’s Shopping Choice: 485 (14)
10. Belairdirect Insurance: 463 (9)

Categories

1. Quick Serve Restaurants: 2682 (1)
2. TV & Streaming Services: 1477 (3)
3. Lottery Draws: 1398 (4)
4. Furniture Stores: 1260 (2)
5. Jewelry Stores: 1112 (10)
6. Local Government: 940 (6)
7. Food Delivery Services: 799 (9)
8. Online Casinos: 786 (5)
9. Advisory Services: 751 (12)
10. Department Stores: 708 (11)

Montreal

Advertisers

1. Crave TV: 938 (1)
2. Chevrolet Dealers: 545 (19)
3. The Brick Warehouse: 474 (420)
4. Tim Hortons: 451 (9)
5. McDonald’s: 420 (6)
6. RBC Financial Group: 404 (3)
7. BCE (Bell): 376.5 (2)
8. Loto-quebec: 368 (7)
9. Subaru Canada: 321 (8)
10. Belairdirect Insurance: 318 (10)

Categories

1. Quick Serve Restaurants: 2009 (1)
2. TV & Streaming Services: 1273 (2)
3. Furniture Stores: 1128 (5)
4. Sporting Good Stores: 463.33 (8)
5. Advisory Services: 460 (11)
6. Mattress Stores: 459 (7)
7. Food Delivery Services: 447 (10)
8. Domestic Trucks: 415 (12)
9. Import SUVs Corporate: 409 (4)
10. Consumer Property & Casualty Insurance: 368.5 (27)

Canada Specialty

Advertisers

1. McDonald’s: 2210 (4)
2. Crave TV: 2198 (1)
3. Tim Hortons: 2076 (13)
4. Downy: 2004 (2)
5. Sleep Country: 1780 (3)
6. Canadian Tire Corporation: 1632 (11)
7. Febreze: 1581 (5)
8. Tide: 1462 (6)
9. Staples Business Depot: 1454 (8)
10. Dr. Oetker: 1406 (12)

Categories

1. Quick Serve Restaurants: 9698 (1)
2. TV & Streaming Services: 4470 (2)
3. Department Stores: 3296 (5)
4. Furniture Stores: 3195.5 (9)
5. Dine-in Restaurants & Bars: 3074 (3)
6. Liquid Laundry Detergent: 2309 (13)
7. Mattress Stores: 2262 (12)
8. Online Casinos: 1955 (8)
9. Food Delivery Services: 1772 (7)
10. Cheese: 1767 (17)