The Alliance for Audited Media (AAM), a not-for-profit media assurance provider, has launched a solution to independently evaluate digital inventory.
Using a combination of automated processes and human review, AAM evaluates digital inventory for signals related to user experience, privacy and data security, anti-fraud and site identity. Through its interface, buyers select their preferred signals to find media and develop inclusion lists. The solution identifies verified digital inventory that may be integrated into media buying platforms.
This beta release of AAM Signal Select includes over 1,000 media properties, which is regularly updated and expanded to help buyers make decisions based on current data. AAM worked with its media agency members to understand which signals were most important when evaluating digital media properties and how those align with evolving industry guidance.
AAM Media Signal Select is also meant to help media companies identify and better understand the signals that are important to buyers and how these may be impacting their revenue performance. Supply-side platforms (SSPs) and exchanges can also use the tool to identify and curate inventory.
The Alliance for Audited Media is a North American not-for-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. In early 2023, AAM merged with BPA Worldwide to create the largest not-for-profit media auditing organization. Today, AAM independently verifies print and digital circulation, website analytics, social media, technology platforms and audience information for print and digital media companies in the U.S. and Canada.