Audience-focused media solutions company Native Touch has acquired Pharmacy Media Network (PMN), a Canadian pharmacy DOOH ad network.

PMN comprises more than 900 pharmacies, including major and independent chains such as Jean Coutu and PharmaChoice. Its DOOH ad placements in high-traffic waiting areas and lounges have access to more than 6 million visitors, according to the company.

The acquisition allows Native Touch exclusive access to PMN’s in-pharmacy DOOH inventory. “By combining our high-quality data and advanced audience segments at Native Touch with PMN’s pharmacy-based DOOH inventory, we’re able to connect campaigns to the right audience with the right message at key consumer touchpoints, delivering impactful engagement for OTC, prescription, and preventative health brands,” says the company.

Native Touch helps marketers navigate the programmatic ad space through an omnichannel and mobile advertising approach, extending its proprietary data sets to all digital user touchpoints. In 2023, the company extended its mobile-only targeting and measurement capabilities to all major programmatic channels. In addition to strategic targeting and personalized data, Native Touch can adapt and customize creative for digital devices that was previously created for traditional channels, such as TV, radio or print. It can also add features, such as dynamic data or QR codes, to promote greater interaction with brands.

The company will incorporate PMN’s capabilities in the coming weeks.