The Canadian Academy of Recording Arts and Sciences (CARAS) is building towards The 2025 Juno Awards by adding two more brands to its roster of sponsors: Molson Coors Beverage Company and Waypoint Convenience. The celebration of the best in Canadian music takes place in Vancouver from March 27 to March 30 with numerous daily fan events such as the “Let’s Hear It Live Juno Block Party.”
Molson Coors, the official beer partner of the Junos, will feature a range of its beer brands including Coors Light, Heineken, Heineken Silver and non-alcoholic Heineken 0.0 at select private and public events. Coors Light will also participate with sponsored activities throughout the week’s events.
Waypoint has been named the official convenience store of the Junos. This past summer, the company held its exclusive “Chart Topper” contest that offered the ultimate Juno experience for one lucky winner and their guest. The winner gets VIP tickets to the broadcast and key Juno Week events, a backstage tour and rehearsal experience. In addition, Waypoint is celebrating Canadian music across its 222 locations across the country with the official launch of its Waypoint Cares program, a giving-back initiative that supports MusiCounts at site level as well as social and digital channels.
Molson Coors and Waypoint join premier sponsor TD Bank Group and lead sponsors SiriusSM Canada, TikTok Canada and Nissan Canada. Funding partners of the event include Music Canada, The Province of British Columbia, Creative BC, Destination Vancouver, City of Vancouver and the Canadian Starmaker Fund. CBC is the digital content partner and the exclusive broadcaster of the March 30 event.
Other events during Juno Week include Junofest presented by CBC Music and the Juno Songwriters’ Circle presented by SOCAN and Factor, in association with Music Publishers Canada. SOCAN, the Society of Composers, Authors and Music Publishers of Canada, is the Canadian performance rights organization. Factor is a public-private partnership that supports the production and distribution of sound recordings by Canadian musicians and music companies.
The 54th Annual Juno Awards and Juno Week 2025 culminates with The Juno Awards at Rogers Arena on March 30. It will be broadcast live on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen and globally at CBCMusic.ca/junos.
