CIBC has become a founding partner of Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) team.

As part of the collaboration, CIBC will be Tempo’s official bank, with its logo appearing on the team’s jersey.

The brand is also launching the community program “Champions of Ambition” to honour Canadians who have made significant contributions to women’s sports across the country. The program will kick off with a video ad showcasing the experiences of individuals who have contributed to the growth of the sport, such as high school basketball coaches and community centre mentors. In the following months, the bank plans to focus on “creating opportunities to increase representation in women’s sports.”

Sephora Canada became the first founding partner of Toronto Tempo in January, serving also as the team’s official beauty partner. The partnership, which was the first of its type for Sephora in the country, includes integrated campaigns, in-store activations, social media integrations and in-stadium promotion.

In May 2024, the WNBA announced its expansion into Canada by awarding Toronto an expansion team, the league’s first outside the U.S. The new team will begin play in the 2026 season as the 14th WNBA franchise.

Chipotle renews multi-year partnership with the NHL

Chipotle has extended its multi-year North American partnership with the NHL, maintaining its title as the league’s official Mexican-themed quick service and fast-casual restaurant.

As part of the expansion, Chipotle will be an official partner of the National Hockey League Players Association for the first time, allowing the brand to collaborate with more players on future campaigns and content series, said the company.

The brand will maintain a prominent presence through the league’s on-ice rink corner ads for all U.S. and Canadian Stanley Cup Playoff games, as well as through on-ice virtual slot ads and the NHL’s Digitally Enhanced Dasherboards. The boards replace physical in-arena ads (rink boards) with static and animated spots that play during games, allowing the NHL and its partners greater control over what is shown on the boards and when.

Additionally, to celebrate the Stanley Cup 2025 Playoffs, Chipotle will introduce the “Wear Your Hockey Jersey” promotion, which will offer a buy-one-get-one (BOGO) deal on entrees to in-restaurant diners who wear a hockey jersey on April 21. The promotion is valid at all participating Chipotle locations in the U.S. and Canada.

“Our Hockey Jersey BOGO offer, back for the fifth consecutive year, has become a yearly tradition to kick off the Stanley Cup Playoffs and celebrate hockey fans in the U.S. and Canada,” said Chris Brandt, chief brand officer at Chipotle.

The company also said that it will continue to connect with fans and consumers in entertaining and innovative ways across the brand’s and NHL’s broadcast, digital and social media platforms, as well as at league events.