According to the latest AdEase report, McDonald’s topped the list as the most active radio advertiser for the week of May 5 to 11.
McDonald’s led the pack with 6,993 combined occurrences ranking top in Edmonton and Ottawa, while placing seventh in Vancouver and Toronto, ninth in Calgary and 10th in Montreal. The majority of its ads focused on the “McHappy Day” campaign, supporting families with sick and injured children. This marks the second-consecutive week McDonald’s has topped the list, having previously recorded 10,926 occurrences for the same charity initiative.
Meanwhile, Subway jumped to third place from second the previous week (6,384 occurrences), despite a decline in occurrences. IKEA slipped to second place with 5,043 ads, down from last week Tim Hortons and Spence Diamonds rounded out the top five with 4,911 and 4,654 occurrences, respectively.
Other advertisers that stood out during the week included Mark’s Work Warehouse (4,573 occurrences), Ford (4322 occurrences) and Shoppers (3,978 occurrences).
On the category side, QSRs dominate ads across cities, followed by furniture stores and grocery stores and supermarkets. Automotive and local government ads also shine in various markets. City-specific trends include TV and streaming services in Ottawa, internet services in Montreal and garden centres in Quebec City.
Vancouver
Advertisers
1. Subway Restaurants: 1194 (5)
2. Subaru Dealers: 1065 (7)
3. Spence Diamonds: 1064 (6)
4. Air Canada: 1045 (-)
5. IKEA: 1015 (1)
6. Indeed: 952 (-)
7. McDonald’s: 937 (2)
8. Mark’s Work Warehouse: 937 (21)
9. Wayfair: 869 (8)
10. Tim Hortons: 852 (9)
Categories
1. Quick Serve Restaurants: 3824 (1)
2. Furniture Stores: 2037 (2)
3. Jewelry Stores: 1596 (3)
4. Airlines: 1050 (-)
5. Automotive Imports General: 1010 (5)
6. Professional Employment Services: 952 (-)
7. Outerwear Stores: 924 (22)
8. Unions: 847 (180)
9. Consumer Credit Services: 822 (14)
10. Corporate Promotion: 776 (8)
Calgary
Advertisers
1. Government Of Alberta: 1344 (17)
2. IKEA: 1130 (1)
3. Shoppers Drug Mart: 1096 (115)
4. Subway Restaurants: 999 (4)
5. Spence Diamonds: 935 (7)
6. Ford Dealers: 933 (6)
7. Mark’s Work Warehouse: 932 (19)
8. ATB Financial: 909 (-)
9. McDonald’s: 827 (3)
10. Tim Hortons: 823 (5)
Categories
1. Quick Serve Restaurants: 3524 (1)
2. Local Government: 2343 (13)
3. Furniture Stores: 2313 (2)
4. Home Developments: 1321 (3)
5. Auto Repair Services: 1165 (18)
6. Heating & Cooling Services: 1097 (11)
7. Pharmacies & Drug Stores: 1082 (70)
8. Jewelry Stores: 968 (8)
9. Advisory Services: 962 (31)
10. Domestic Trucks: 933 (6)
Edmonton
Advertisers
1. McDonald’s: 1470 (1)
2. Government Of Alberta: 1454 (4)
3. Shoppers Drug Mart: 951 (88)
4. Spence Diamonds: 910 (5)
5. IKEA: 832 (2)
6. Mark’s Work Warehouse: 773 (18)
7. Tim Hortons: 737 (7)
8. Subway Restaurants: 732 (6)
9. Ford Dealers: 730 (8)
10. ATB Financial: 664 (-)
Categories
1. Quick Serve Restaurants: 3735 (1)
2. Local Government: 1903 (5)
3. Furniture Stores: 1848 (2)
4. Heating & Cooling Services: 1391 (9)
5. Jewelry Stores: 1146 (4)
6. Pharmacies & Drug Stores: 879 (166)
7. Auto Repair Services: 827 (23)
8. Outerwear Stores: 773 (20)
9. Domestic Trucks: 744 (7)
10. Grocery Stores & Supermarkets: 723 (6)
Ottawa
Advertisers
1. McDonald’s: 1546 (1)
2. BCE (Bell): 1204 (2)
3. Crave TV: 990 (3)
4. Spence Diamonds: 786 (4)
5. Ford Dealers: 745 (32)
6. Subway Restaurants: 717 (6)
7. Subaru Dealers: 663 (8)
8. Tim Hortons: 637 (7)
9. Interprovincial Lottery Corporation: 559 (11)
10. Liquor Control Board Of Ontario (LCBO): 555 (-)
Categories
1. Quick Serve Restaurants: 3580 (1)
2. Grocery Stores & Supermarkets: 1421 (19)
3. Automotive Imports General: 1199 (8)
4. Jewelry Stores: 1193 (6)
5. TV & Streaming Services: 1158.5 (3)
6. Dine-in Restaurants & Bars: 964 (4)
7. Internet Services: 884 (5)
8. Heating & Cooling Services: 865 (17)
9. Real Estate Agent: 725.5 (9)
10. Domestic Trucks: 671 (220)
Toronto
Advertisers
1. Air Canada: 1553 (-)
2. Liquor Control Board Of Ontario (LCBO): 1422 (-)
3. Indeed: 1363 (-)
4. Subway Restaurants: 1310 (2)
5. Subaru Dealers: 1259 (3)
6. Public Mobile: 1241 (-)
7. McDonald’s: 1122 (10)
8. Mark’s Work Warehouse: 1107 (20)
9. Wise Payments: 1072 (4)
10. Nissan Dealers: 964 (-)
Categories
1. Quick Serve Restaurants: 4899 (1)
2. Grocery Stores & Supermarkets: 2380 (13)
3. Automotive Imports General: 2223 (4)
4. Jewelry Stores: 1908 (8)
5. Dine-in Restaurants & Bars: 1610 (3)
6. Airlines: 1458 (147)
7. Beer, Wine And Liquor Stores: 1430 (181)
8. Professional Employment Services: 1363 (-)
9. Smartphone & Mobile Services: 1313 (11)
10. Outerwear Stores: 1107 (19)
Montreal
Advertisers
1. Ford Dealers: 1558 (11)
2. Indeed: 1195 (-)
3. Ebox: 1189 (406)
4. Subway Restaurants: 1160 (4)
5. Air Canada: 1129 (393)
6. BCE (Bell): 1028 (2)
7. Les Planchers Payless Flooring: 984 (23)
8. Desjardins Group: 913 (7)
9. Loto-quebec: 879 (5)
10. McDonald’s: 866 (6)
Categories
1. Quick Serve Restaurants: 2807 (1)
2. Internet Services: 2186 (3)
3. Furniture Stores: 1995 (2)
4. General Home Improvement Stores: 1980 (4)
5. Professional Employment Services: 1195 (-)
6. Electric Cars: 1097 (64)
7. Airlines: 979 (226)
8. Local Government: 954 (6)
9. General Business Insurance: 940 (12)
10. Import SUVs (DAG): 920 (66)
Quebec City
Advertisers
1. Crave TV: 511 (1)
2. Toyota Dealers: 396 (12)
3. BCE (Bell): 366 (6)
4. Floralies Jouvence: 337 (-)
5. Ford Dealers: 336 (32)
6. Centre Jardin Hamel: 323 (329)
7. Subway Restaurants: 272 (5)
8. Rona: 245 (7)
9. Hyundai Dealers: 243 (-)
10. Hydro Quebec: 228 (10)
Categories
1. Dine-in Restaurants & Bars: 903 (2)
2. Quick Serve Restaurants: 810 (1)
3. Garden Centres & Nurseries: 669 (52)
4. Heating & Cooling Services: 619 (5)
5. Spa Services: 583 (6)
6. Grocery Stores & Supermarkets: 545 (7)
7. TV & Streaming Services: 511 (3)
8. Import SUVs (DAG): 505 (131)
9. Sporting Good Stores: 488 (28)
10. General Home Improvement Stores: 439 (8)
