Articles Tagged ‘IKEA’
The MiC Nice List for 2017
Our editorial staff picks a few of its favourite media executions from the past year.
Spotted! A transit shelter that keeps you warm
Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.
ICYMI: IKEA stays in the Jungle, Toronto Fashion Week shuts down
In case you missed it: IKEA splits its global media account between Dentsu and GroupM, Toronto Fashion Week shuts down and mobile ad completion rates on the rise on Tube Mogul.
Ikea helps clear the air
The company is letting people build and send custom ads to those they share a bathroom with.
Ikea brings the kitchen sink to HGTV show
The furniture brand is leveraging its sponsorship of Open House Overhaul to promote its new kitchen system.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
Jungle Media announces Quebec expansion
The media agency’s new Montreal office will be run by Danick Archambault.
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
Ikea plays with its food
The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.
Spotted! Ikea gives a street peek
The furniture co has placed street-level boxes filled with pages from its catalogue for Canadians to peruse this week.
Leo Burnett wins a Bronze Lion at Cannes in Media
Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.
Subway apartments and travelling libraries: MiC’s Global Tour
Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.
