Touche’s Alain Desormiers at the 2017 MAOY winners podium
This is the first call for strategy‘s Media Agency of the Year.
The pre-submission period has started. Any agencies interested in competing should send the publication a list of campaigns they plan to enter. Once those campaigns have been vetted and approved by the editorial team, the case study submission period will follow in June/July.
Before May 14, please submit ONLY the names of the three campaigns you plan to enter.
The work must have appeared (or will appear) in the 12-month period from June 2017 to June 2018. The campaigns have to be for three different brands, they cannot include self-promotional work and must be Canadian (if it’s a global campaign created here, it must have appeared in this market).
There is a strict no double-dipping policy: agencies must submit unique campaigns for each competition. For example, an agency can’t enter the same work for a specific CPG brand in Media Agency of the Year and Digital Agency of the Year, even if the latter just includes digital-driven work that was a part of the overall campaign also entered into MAOY.
The entry fee is $750, payable when the cases are uploaded. (This is a cost per agency for each award category, not per case. So if an agency is entering both MAOY and DAOY, the total cost will be $1,500.)
Following the submission period in late July/early August, the cases will be judged by senior Canadian media agency executives and marketers to determine a shortlist of agencies, which will be announced in late August. The Gold, Silver and Bronze winners will be revealed at the Agency of the Year gala this fall, as well as in strategy‘s end of year print issue.
To state your intent to enter this year’s competition, please include (1) the name of the client, (2) the name of the campaign, and (3) the dates when the work was in market for each of the three cases you plan to submit in June/July. You can send this information in a Word document attachment by email to Lisa Bucher at lbucher@brunico.com.
To read about last year’s winners and for more extensive entry details, click here.
