Bell Media has extended its partnership with Snapchat for a second consecutive year.

The continued partnership means that Bell Media content will be available on Snapchat Stories and Spotlight, the part of the app featuring content from news and entertainment media partners.

As part of this extended deal, Bell Media will continue to showcase its range of content offerings and brand partnerships including fast-paced takes on sports news from TSN’s Digital Sportscentre hosted by Marissa Roberto, MuchMusic’s original music and pop culture content, as well as trending headlines and celebrity interviews from ETalk.

The partnership also enables brands to tap into ad opportunities such as branded content and in-show ad inventory.

“We are thrilled to continue our partnership with Snapchat for another year,” says Perry MacDonald, Bell Media VP advertising sales and partnerships. “With over 11 million monthly active Canadian users on Snapchat, Canadian advertisers have more opportunities to further their digital reach and engage with Snapchat users.”