
McDonald’s was the most active advertiser from Feb. 26 to March 3, according to the latest AdEase radio report.
The QSR, which finished first the previous week, recorded 6,159 combined occurrences, while it made a total of 7,607 occurrences from Feb. 19 to 25. It entered the top 10 in all markets, finishing first in Vancouver and Edmonton.
Rogers Communications came in second with 5,532 combined occurrences, and ranked first in Calgary, second in Vancouver, Edmonton and Toronto, and fifth in Ottawa. Spence Diamonds followed with 4,352 occurrences, 3,123 more than the week prior. The jeweler placed second in Calgary, third in Vancouver and Edmonton, fourth in Ottawa, and eighth in Toronto.
Other advertisers buying more ad space during the week included Spence Diamonds, which saw an increase of 3,123 occurrences compared to the previous week; Reliance Home Comfort, which reported an extra of 2,243 occurrences; and Nexgard, with 92 more occurrences.
Among the new entries on this week’s list were care services company Home Instead Senior Care (552 occurrences), Stollery Children’s Hospital Foundation (506 occurrences) and Belairdirect Insurance (902 occurrences).
Vancouver
Advertisers
1. McDonald’s: 1578 (1)
2. Rogers Communications: 1338 (273)
3. Spence Diamonds: 1062 (6)
4. Government Of British Columbia: 1001 (17)
5. Critish Columbia Lottery: 841 (2)
6. Popeyes: 832 (3)
7. Scotiabank: 773 (4)
8. Elections BC: 657 (7)
9. The Brick Warehouse: 633 (-)
10. Canadian Blood Services: 589 (12)
Categories
1. Quick Serve Restaurants: 2474 (1)
2. Local Government: 1157 (21)
3. Jewelry Stores: 1129 (4)
4. Dine-in Restaurants & Bars: 1104 (7)
5. Furniture Stores: 822 (79)
6. Multi Online Gambling: 816 (2)
7. Auto Repair Services: 790 (12)
8. Rewards Program: 773 (-)
9. Lottery Draws: 678 (44)
10. Internet Services: 661 (-)
Calgary
Advertisers
1. Rogers Communications: 1215 (322)
2. McDonald’s: 1121 (1)
3. Calgary Co-operative Association: 979 (3)
4. Reliance Home Comfort: 896 (10)
5. Nexgard: 853 (5)
6. Spence Diamonds: 795 (27)
7. Alberta Gaming, Liquor And Cannabis Commission: 776 (6)
8. Family Braces: 653 (8)
9. The Brick Warehouse: 594 (-)
10. Home Instead Senior Care: 552 (16)
Categories
1. Quick Serve Restaurants: 1684 (1)
2. Heating & Cooling Services: 1614 (2)
3. Furniture Stores: 1095 (25)
4. Lottery Draws: 1083 (3)
5. Mobile Application: 995 (5)
6. Dental Clinic: 885 (7)
7. Gambling Associations: 860 (8)
8. Flea And Tick Control: 853 (9)
9. Jewelry Stores: 817 (30)
10. Dine-in Restaurants & Bars: 736.67 (60)
Edmonton
Advertisers
1. McDonald’s: 1127 (1)
2. Rogers Communications: 947 (371)
3. Spence Diamonds: 892 (23)
4. Reliance Home Comfort: 748 (17)
5. Arby’s Restaurants: 684 (2)
6. Alberta Gaming, Liquor And Cannabis Commission: 679 (4)
7. Popeyes: 547 (6)
8. Stollery Children’s Hospital Foundation: 506 (25)
9. The Brick Warehouse: 501 (-)
10. Bodog.net: 484 (8)
Categories
1. Quick Serve Restaurants: 2479 (1)
2. Lottery Draws: 1283 (2)
3. Heating & Cooling Services: 1255 (4)
4. Dine-in Restaurants & Bars: 1144 (5)
5. Jewelry Stores: 1002 (20)
6. Furniture Stores: 988 (25)
7. Gambling Associations: 723 (6)
8. TV & Streaming Services: 630 (33)
9. Financial Planning: 513 (16)
10. Online Travel Agency: 504 (11)
Ottawa
Advertisers
1. Nexgard: 822 (4)
2. Desjardins Group: 756 (1)
3. Interprovincial Lottery Corporation: 699 (7)
4. Spence Diamonds: 673 (10)
5. Rogers Communications: 657 (-)
6. McDonald’s: 651 (3)
7. The Brick Warehouse: 571 (-)
8. Government Of Ontario: 569 (9)
9. Crave TV: 516 (29)
10. Cora Restaurants: 508 (-)
Categories
1. Dine-in Restaurants & Bars: 1402 (2)
2. Furniture Stores: 1060 (119)
3. Local Government: 1016 (5)
4. Lottery Draws: 850 (8)
5. Quick Serve Restaurants: 829 (4)
6. Flea And Tick Control: 822 (7)
7. Internet Services: 714 (85)
8. Hockey Teams: 702.5 (9)
9. Jewelry Stores: 686 (15)
10. Automotive Imports General: 662 (3)
Toronto
Advertisers
1. Emirates Airlines: 1441 (1)
2. Rogers Communications: 1375 (330)
3. Government Of Ontario: 1180 (5)
4. Reliance Home Comfort: 1141 (19)
5. Nexgard: 1110 (8)
6. Subaru Dealers: 945 (7)
7. McDonald’s: 937 (9)
8. Spence Diamonds: 930 (24)
9. Belairdirect Insurance: 902 (-)
10. Interprovincial Lottery Corporation: 843 (15)
Categories
1. Quick Serve Restaurants: 1839 (3)
2. Airlines: 1755 (2)
3. Dine-in Restaurants & Bars: 1733 (4)
4. Internet Services: 1586 (5)
5. Furniture Stores: 1456 (18)
6. Heating & Cooling Services: 1367 (14)
7. Lottery Draws: 1339 (8)
8. Local Government: 1261 (7)
9. Flea And Tick Control: 1110 (11)
10. Online Travel Agency: 1072 (6)
Montreal
Advertisers
1. Desjardins Group: 1551 (1)
2. Gouvernement Du Quebec: 1544 (2)
3. BCE (Bell): 1256 (3)
4. Playground Poker Club: 971 (6)
5. Forces Competences Au Travail: 755 (16)
6. McDonald’s: 745 (4)
7. Salon Plein Air, Chasse, Peche & Camping De Saint-hyacinthe: 725 (-)
8. Scotiabank: 705 (37)
9. Salon Vr: 698 (9)
10. Crave TV: 662 (47)
Categories
1. Local Government: 1670 (1)
2. Dine-in Restaurants & Bars: 1653 (2)
3. Exhibitions: 1624 (9)
4. Casinos & Resorts: 1216 (7)
5. TV & Streaming Services: 1063.5 (13)
6. Furniture Stores: 973 (28)
7. Quick Serve Restaurants: 956 (4)
8. Consulting: 879 (6)
9. Skill Development: 755 (21)
10. Rewards Program: 705 (-)
Quebec City
Advertisers
1. Salon International De L’auto De Quebec: 777.5 (12)
2. Gouvernement Du Quebec: 528 (1)
3. Desjardins Group: 330 (2)
4. Centre Jardin Hamel: 312 (4)
5. Aliments Du Quebec: 281 (6)
6. Crave TV: 260 (5)
7. Patro Roc-amadour: 255 (23)
8. Loto-quebec: 242 (37)
9. Clinique Viva: 235 (33)
10. BCE (Bell): 234 (10)
Categories
1. Dine-in Restaurants & Bars: 817 (1)
2. Exhibitions: 804 (4)
3. Kitchens And Bathrooms: 674 (3)
4. Local Government: 563 (2)
5. Furniture Stores: 518 (24)
6. Heating & Cooling Services: 474 (8)
7. Food Associations: 347.5 (12)
8. Training Schools: 328 (14)
9. Window & Door Stores: 318 (23)
10. Garden Centres & Nurseries: 312 (13)