Kubota Canada, the purveyor of fine Japanese construction equipment, has signed a six-year sponsorship agreement with the Toronto Blue Jays, Canada’s only major league baseball team.
“Kubota Canada chooses to align with Canadian properties that align with our own values, such as community and giving back,” explains Catherine O’Brien, brand manager at Kubota Canada to MiC. “Overall, Kubota’s sponsorship of the Toronto Blue Jays serves as a strategic initiative to enhance brand awareness, connect with local communities, and align the company with values and attributes that resonate with Canadian consumers. The Jays value teamwork, innovation, success and community, and this fits very well with KCL’s brand values – the partnership felt like a natural fit for our sponsorship objectives.”
The deal, which will extend into 2029, will bring Kubota signage behind home plate during 40 home games this season, in addition to signage during games on the video displays at the Rogers Centre, signage on an outfield wall all season long, as well as signage during 50 telecasts of Blue Jays games this season on Sportsnet. They also have some signage present right now for spring training in Dunedin on the outfield wall.
“We believe that this partnership will afford the Kubota brand additional opportunities to engage and connect with local communities across the country. The Blue Jays aren’t just Toronto’s team, but all of Canada’s,” O’Brien says. “From in-stadium promotions and advertising to collaborations on community initiatives, these opportunities allow us to interact directly with fans and customers alike, strengthening relationships with the brand and consumers and ultimately, help to foster brand loyalty.”
“We’re thrilled to partner with Kubota Canada” said Mark Palmer, director of partnerships for the Toronto Blue Jays. “Our two companies have many shared values and we’re excited to bring this partnership to life. As Canada’s baseball team, we have the unique opportunity to connect with fans and Kubota Canada consumers from coast-to-coast-to-coast.”
