Beginning this season, Blue Jays fans at the newly renovated Rogers Centre will be able to purchase a classic Canadian Caesar cocktail while watching Canada’s baseball team. Keurig Dr. Pepper (KDP) Canada has signed a multi-year partnership with the Jays to bring new beverage offerings and experiences to the ballpark.

The new beverages include Canada Dry and Mott’s Clamato (an essential ingredient in a Bloody Caesar), Dr. Pepper, Crush and mocktail brand Atypique.

“This partnership represents a unique opportunity to directly engage our brands with Canadian baseball fans in an environment where product enjoyment and leisure intersect to create memorable brand experiences,” says Jean Gagnon, senior director, cold beverages, Keurig Dr. Pepper.

One of the places where its brands will intersect with memorable experiences is the ballpark’s new right field bleachers – introduced in 2023 – which have officially been named the Canada Dry Bleachers. Offering prime visiting bullpen views, the Canada Dry Bleachers will feature exclusive signage, in-game features, and unique activations over the course of the season.

“Over the past two seasons, the Blue Jays fan experience has been completely reimagined, and with that, we are thrilled to introduce the Canada Dry Bleachers to enhance the Outfield District at Rogers Centre, and welcome KDP Canada’s quintessential Canadian products to the ballpark,” said David O’Reilly, director, Toronto Blue Jays.

This partnership comes on the heels of KDP inking a deal with the National Football League earlier this year to be the official coffee maker of the NFL in Canada.