Omnicom Group reported positive results in its Q1 financial report, driven by a growth in the advertising and media and precision marketing businesses.

The company’s organic revenues increased 4% year-over-year in the three months ended on March 31.

Operating expenses rose 1.8% compared to the first quarter of 2023. Salaries and related costs also climbed 3.9% in the quarter, primarily due to an increase in headcount as a result of the Flywheel Digital acquisition earlier in the year.

Omnicom’s advertising and media segment increased 7.0%, which was in line with its 9.3% growth in the fourth quarter of 2023. Precision marketing, which declined 1.1% in Q4 2023, rose 4.3% this year, as did experiential, which grew 9.5% after an 8% drop last year. However, not all segments posted positive results. Execution and support (which covers research, field marketing, point of sale, sales support and merchandising) fell by 4.3%. And PR also declined by 1.1% in the quarter.

The region that saw the most growth was Latin America, with 22.3%, followed by the U.S., with 4.3%. Other regions that recorded growth are Euro markets and other europe (3.5%); Asia Pacific (3.0%); the U.K.  (3.2%); and other North America (1.1%), which includes Canadian operations. Revenue in the Middle East and Africa decreased by 4.2%.

“Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital,” said John Wren, Chairman and Chief Executive Officer of Omnicom.

Wren said Flywheel, the Ascential’s digital commerce business, is being successfully integrated into the Omni platform, and will help the company stand out in the market with an unique combination of marketing and sales solutions, driven by new e-commerce and data capabilities. The Olympics and the U.S. elections will also support the outlook for this year, according to Wren.

“We are uniquely able to combine marketing and sales solutions with a seamless set of information signals to turn our award-winning creativity into measurable dynamic business outcomes for our clients. Our industry-leading tools and platforms, combined with the strength of our operating leadership, has led to our excellent new business performance and, when combined with the new opportunities we are pursuing, give us great confidence in the future.”

The company raised its full-year organic growth target to between 4% and 5%.