Video advertising co TubeMogul announced on Monday it has added three senior staff in Canada and opened an office in Vancouver.

Grant Le Riche, managing director, Canada at TubeMogul, says Canada is one of the company’s fastest-growing markets. The California-based company does not disclose revenue figures for this market but Le Riche says 33% of its revenue in 2013 came from markets outside of the U.S., which in addition to Vancouver, Toronto and Montreal include London, Singapore, Shanghai, Sydney and Tokyo.

In Canada, TubeMogul’s customers are primarily independent agencies that purchase software to manage in-house programmatic video buys.

To that end, one of the key hires is Robert Meth (pictured, above), who joins in the Toronto office as director of enterprise sales, Canada, and will work with brands and agencies that want to bring programmatic video tools in-house. Meth joins from Mediacom Canada, where he was director, new business development and marketing. He previously worked as a web sales director for Rogers Communications.

TubeMogul has also hired Jutta Gruenewald (pictured, left) as regional director, agency sales. She will be responsible for leading the company’s media and agency-focused sales team. Gruenwald joins from CBC, where she was associate director, digital and specialty TV sales.

Jennifer Foley (pictured, right),  formerly sales manager for AOL Platforms in the U.K., will run the Vancouver office. 

The company says it has also recently hired several sales staff with backgrounds in television, bringing its Canadian headcount to 20, following the launch of its programmatic TV program in the U.S. last year. On Friday, Oreo’s U.S. parent company Mondelez announced it had bought Super Bowl ads using TubeMogul’s programmatic tech.