Andrea Hernandez
Spotted! TD lights up the skies to thank customers
The initiative is part of the brand’s campaign “TD Thanks You,” launched in 2014.
CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
Zoo de Granby relies on traditional media to promote its seasonal campaign
The organization wants to highlight the zoo and its conservation efforts during the summer.
Novus wants to show that not all telecom companies are bad
The company’s latest OOH campaign aims to highlight its service in a competitive industry.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
Samsung TV Plus expands its FAST children’s programming
The service’s new content slate includes programs featuring popular characters such as Barbie and Barney.
Pizza Pizza partners with BC Place and its teams
The agreement is part of the brand’s expansion strategy in British Columbia, where it has more than 50 stores.
Boom InterTribal wants to strengthen Indigenous voices in marketing
The agency launches a digital campaign to help companies find the right way to work towards reconciliation.
Moosehead campaign celebrates brave everyday Canadians
The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.
Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.
Unifor “outraged” by latest job cuts at Bell Media
The media company has cut 43 jobs as part of a restructuring it announced in February.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
Carter launches in Canada
Software company Shyftlabs has developed the retail media network to connect retailers and brands.
Kellogg’s Vector aims to reignite Canadians’ interest in sports
The brand’s latest campaign includes content with professional players, as well as a livestream on Twitch.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
