Andrea Hernandez
KLM inks deal with TFC to strengthen its business in Toronto
The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.
Bumble brings mass media buy to Canada
The dating app is placing OOH ads in Toronto and Montreal, as well as spots across social media and TV.
Bell reports increase in advertising amid decline in subscriber revenue
Total digital revenues also grew 33% due to the company’s programmatic advertising.
What are this year’s most-watched specialty shows?
Corus shows took the top positions in the Numeris entertainment ranking.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
A quarter of Canadian youth are using AI tools
MTM’s report also reveals which social media platforms are prefered by the youngest internet users.
Tim Hortons remains the most active advertiser on TV
This is the second week in a row that the QSR has topped the AdEase charts.
Pinterest posts positive Q1 results, driven by its AI technology
The social media company ended the first three months of the year with 518 million global monthly active users.
TikTok looks to improve online security amid possible ban in the U.S.
The latest update is intended to provide more clarity around acceptable content, while removing accounts that go against its policies.
Toyota continues at the top of the radio charts, Rogers increases its buy
IKEA and Desjardins were also among the biggest movers for the week of April 22 to 28, according to AdEase.
Metroland partners with Flipp as it transitions to digital-only model
After discontinuing its physical flyers in the fall, the publisher is looking for ways to continue reaching consumers.
Heinz pairs packaging and OOH with Google image recognition tool
Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.
CBC announces new spring and summer podcast lineup
From one of the biggest mining frauds to the most powerful man in India, the new titles cover a wide range of topics.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
