Andrea Hernandez
McDonald’s stays on top of AdEase TV ranking and Ford buys more
The QSR also took first place in the top ad-spots list in Vancouver and Calgary with an ad about its small combos.
Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.
Re/Max is partnering with Pet Valu to reach pet parents looking to move
The real estate brokerage brand is launching a campaign supported by TV spots, social media content, a contest and giveaways.
Toyota and Government of Alberta buy big on radio: AdEase
With 5,048 combined occurrences, the automaker was the most active advertiser in the week of March 18 to 24.
Millennials are spending less time watching TV and more time gaming
Around 82% of people believe video games are more engaging than movies and TV, and 59% feel more fulfilled after playing.
Clutch moves away from performance marketing with new Raptor spot
The company is launching a 360-degree campaign to help Canadians feel good about selling the startup their used cars.
Bell launches second season of Waterloo region-focused series
Launched in 2023 on TV1 channel, Farm to Fork was one of the most watched programs last year.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
CBC offers 40+ hours of World Figure Skating coverage
It is the first competition to be held in Canada in more than a decade, following the one in London in 2013.
PMC adds Vox Media brands to its Canadian ad sales portfolio
The two companies already had a working relationship as a result of PMC’s investment last year.
Voices contest aims to match brands with their perfect voice
The competition is part of the company’s new campaign that seeks to highlight the importance of audio in the marketing strategy.
McDonald’s stays in the top spot on AdEase TV, but its buying declines
From March 11 to 17, the QSR recorded 2,290 combined occurrences, 492 fewer than the previous week.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
BMO becomes a sponsor of Invictus Games Vancouver Whistler 2025
The seventh edition of the games has already locked in Boeing and Atco as presenting partners.
Rogers replaces federal government at the top: AdEase Radio
The company recorded 5,670 combined occurrences during the week of March 11 to 17.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
