Andrea Hernandez
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Junos ink official soap and whiskey sponsors
The awards have already secured sponsorship deals with Skip and TD.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
RBC replaces Tim Hortons at the top of the ranking: AdEase TV
With 2,589 incidents, the bank placed first in Vancouver and Calgary, second in Toronto, and third in Montreal.
Skip becomes Junos delivery app partner
The partnership follows the agreement renewal with TD as the principal sponsor and official bank of the awards.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
Spence Diamonds holds the lead for four weeks in a row: AdEase Radio
The jeweler scored more occurrences compared to the previous radio buying week.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
Media News: TikTok returns to Apple and Google stores
Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.
