Craig MacBride
Toronto Hydro gives power (bars) to the people
The electricity provider is raising awareness of conservation habits with its Beat the Peak ad campaign and giveaway.
Smak gets Nood
The Vancouver-based media agency has been named Canadian MAOR for the international furniture brand.
Francois Descarie goes it alone
The Montreal marketing veteran has set up Substance Strategies after five years at Ipsos Canada.
Doctors share their life’s work
The Ontario Medical Association is raising awareness with a campaign reinforcing the doctor-patient relationship.
Private-label buyers older, richer: Nielsen
A new study finds that the traditional private label buyer is changing, as an older and wealthier demographic embraces price-point shopping.
Sunnybrook shares its stories
The hospital’s foundation has launched a biannual magazine with online content refreshed weekly to raise money and awareness. Ad and sponsorship opps available.
CIBC looks to its leader
In a new national TV ad, the bank is putting its CEO front and centre.
App-etite: Peace Point cooks up a new app
The prodco won Canadian Media Fund dollars to put its celebrity chefs into kitchens across the country.
Big Bang Theory tops again
House takes second spot with 90,000 viewers less than the sitcom, and Dancing with the Stars rounds out the top three.
The LCBO shows its soul
The retailer is promoting its whisky selection with a 40-page magazine and contest for budding musicians.
Adconion reps two entertainment sites
The company adds to its fashion and celebrity stable with Zimbio.com and Stylebistro.com.
Fuel Digital Media launches in Montreal
Launched by former 24/7 Real Media exec John Sclapari, the network includes a topical mix of French and English websites and has a collective reach of 1.1 million UMVs.
Petro-Canada leads T.O.: Media Monitors, Oct. 4 to 10, 2010
In this week’s radio rankings, the provincial government remains in the top spot in Montreal, while the fuelco takes over in the Big Smoke.
PMB 2010 fall survey shows slight readership drops
The magazine survey shows Canadian publications are also losing readers per copy in English and French Canada.
The new promise of TV: Atomic 2010
The conference’s morning speakers offer insight into the new world of television viewing and dual-screen entertainment. Video interview included.
