Craig MacBride
Rona builds on TV experience
The hardware and reno chain hammers home its message with two new room renovation shows that integrate the Rona by Design concept.
Rogers offers more Astral access
The two companies strike a deal to take TMN, HBO Canada, Mpix, Family Channel and Playhouse Disney online and on demand.
Virgin Mobile schools students
The phone company is offering to pay rent for the student house with the best social media skills.
ETalk chats up its TIFF sponsors
Grey Goose, BlackBerry Messenger, Joe Fresh Style, Sephora, Panasonic and The Bay will be walking the red carpet with the entertainment show.
Travelocity quizzes the nation
The vacation website’s travelling gnome is challenging Canadians to a battle for prizes.
Grant Sign Group rebrands and expands
Newly named Media Resources International, the company now has offices in Calgary, Edmonton and NYC.
Tetra Pak celebrates the juice box
The company is getting customers to lip-synch their love of the ubiquitous lunch product with a social media-driven anniversary campaign.
Spotted! Sony puts new e-readers centre stage
To build buzz for the launch of its new e-readers, the brand has housed speed-reader Dave Farrow in the front window of the Sony Centre for the Performing Arts as he attempts to break a world record.
Smak lands BC’s Auto West Group
The Vancouver-based full service agency will handle media buying, selling and planning for AWG.
Emmy Awards win big
The star-studded event brings in the week’s most viewers, knocking off Big Brother 12.
Audi grips commuters
The car co is promoting its 2011 lineup with escalator handrail branding as part of a transit station media strategy in Montreal and Toronto.
Showbizz.net gets a makeover
The French-language entertainment news site is promoting its new look with an online ad campaign and contest.
Scotiabank invests in Facebook
The financial institution’s Facebook page has turned it into a content producer with a touring camera crew.
Pizza Pizza slices to top spot in T.O.: Media Monitors Aug. 23 to 29, 2010
In the radio rankings this week, AlarmForce is back at #1 in Montreal, while the QSR makes a back-to-school radio run in Toronto.
Visa checks in with luxe new card
The Infinite Luxury Hotel Collection credit card will be advertised in travel and lifestyle magazines, and in a three-panel FSI in national and local newspapers.
