Craig MacBride
Adapt Media hires new VP
Rory Amelio joins the OOH company from Newad, where he was VP, business development.
Telus takes Optik to outer space
The telco is promoting its TV service with sci-fi ads, including a teleporting lion cub on AddMirrors in Calgary and Vancouver.
Scene sends its Milestones partnership out west
The loyalty program promotes its expanded partnership with Cara Foods with a Western Canadian media campaign.
Teletoon brings back its Pilot Project
The cartoon channel is reaching out to pros and amateurs alike in a search for the next big show.
The federal government #1 in Toronto: Media Monitors, Jan. 31 to Feb. 6, 2011
The Government of Canada also arrives in the top three in Montreal, beaten out only by the provincial government and Alarmforce.
AUX TV asks CRTC to change restrictions
The regulatory body will decide this week if CTV’s request to play fewer music videos means AUX TV can play more. (UPDATED)
HuffPo deal will change AOL Canada, says Moysey
The Canadian arm of the company adds 700,000 unique visitors to its network as part of the Huffington Post acquisition – and launches a sassy OOH ad too.
Jacob focuses on Facebook
The Montreal-based retailer is investing its entire external media budget in Facebook ads that push to a contest.
Raising the Roof wants you, and your avatar, to wear a toque
The national charity is raising awareness with a new Facebook app and a national campaign.
American Idol tops the charts: BBM Canada, Jan. 24 to 30, 2011
The singing competition beats out the NHL All-Star Skills Competition for the #1 spot.
Consumer mag circ down 4.03%: ABC
Canada’s titles continued to take a hit to subscriptions in the second half of 2010, according to the bi-annual FAS-FAX periodical report from the Audit Bureau of Circulations.
Rimouski asks citizens to take a seat
Is that a bus seat in the produce aisle? The city promotes its transit service upgrades with an unusual advertising campaign.
The future of news is personal
Media and marketing execs weigh in on the evolution of news and the future of targeted advertising at the Ad Club’s Newspaper Day event.
Smak is en pointe with Ballet BC
The Vancouver-based agency has been named MAOR for the contemporary ballet company.
The Verdict: Stanfield’s scores with skivvies
The live feed of scantily clad everyman Mark McIntyre helps the brand raise double its campaign goal of $25,000 for charity.
