Craig MacBride
TSN strikes gold with the World Juniors: BBM Canada, Jan. 3 to Jan 9, 2011
The hockey tournament was #1 twice, followed by The Big Bang Theory.
Spotted! Quaker Canada invites commuters to the table
The PepsiCo brand and Olympic gold medalist Alexandre Bilodeau serve up breakfast in Toronto’s transit hub to support its latest CSR campaign.
Sleep Country gets comfy at #1: Media Monitors, Jan. 3 to Jan. 9, 2011
In the radio rankings this week, Alarmforce returned as radio buy leader in Montreal while the mattress company stayed on top in Toronto.
CRTC approves three new specialty channels
The new TV stations will offer golf, Mandarin-language and Christian programming.
Quebec Winter Carnival sash-ays into Toronto, Montreal
Organizers of the annual celebration try out a new Bonhomme-inspired OOH strategy as part of its call for visitors.
Adlib Group wins Mary Brown’s account
The Toronto-based agency is dropping the QSR’s chicken characters as part of its strategy.
New online strategy, sponsors, for Marilyn Denis
CTV’s newest daytime talk show has Sears Canada on board as a broadcast sponsor and today announced a slew of new digital initiatives.
Tourism PEI cooks up a show
The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters.
New CHUM station brings the oldies to Winnipeg
The reformat to an oldies station comes with a new morning show.
Rogers expands its Hearst rep deal
The mediaco builds on its relationship with the US publisher with an agreement to sell space on 10 new properties.
Proprio Direct outruns the language police
The company’s use of lenticular AdBars allows it to advertise in both official languages in Quebec grocery stores.
World Juniors Canada-US game huge for TSN
Monday’s game is the fourth most-watched program in the channel’s history.
World Juniors win: BBM Canada, Dec. 20 to 26
CTV News at 6 p.m. is the most-watched show every night of the week.
Showcase sells out its spies
The Shaw Media channel is pumping up its hot winter shows with a campaign that includes in-cinema trailers.
Sleep Country cozies up to #1: Media Monitors, Dec. 20, 2010, to Jan. 2, 2011
The mattress company led the radio buy in both Toronto and Montreal over the holidays.
