Erin Richards
Sheknows launches Canadian site
The US-based lifestyle site has launched a Canadian version, providing advertisers with the opportunity to access its 1.5 million Canadian readers.
Mom Central releases ‘Digital Moms’ survey
According to the survey, Canadian moms spend far more time online per month than their American and British counterparts – and 78% are checking up on their kids on Facebook and other social media.
Sirius Satellite Radio: Now for your pocket
The satellite radio provider brings app to iPhone and iPod Touch users in Canada.
Porter Airlines goes big in TO and Montreal: Media Monitors radio rankings Nov. 9 to 15, 2009
Sears topped the Toronto list of radio advertisers, while Alarm Force continued its unyielding reign of the Montreal charts.
XM Canada takes its Power Play to TV
The satellite radio broadcaster launches its first-ever television production, a simulcast of its radio show NHL Power Play, live from Wayne Gretzky’s restaurant on the NHL Network.
Canadian Tourism Commission paints Pearson in patriotism
A first-ever partnership between Border Services and the Canadian Tourism Commission sees Canadian international airports bathed in patriotic OOH.
Petro-Canada and Globe give the gift of gas
The Globe and Mail encourages in-depth reading in a new contest involving PetroCan swipe-card insertion and in-store giveaways.
Absolut captures Vancouver in a bottle
The vodka brand debuts a limited-edition bottle designed to both appeal to and support Vancouver’s vibrant arts community.
Tourism Vancouver puts Olympic services in visitors’ pockets
Tourism Vancouver and HTC partner on free mobile app – with lots of ad opps – designed to make Games-going easier for newcomers to Vancouver.
Eaton Centre lures holiday shoppers with iPhone app
Said to be a retail first, the new application is designed to soothe seasonal shopping madness while enabling retailers to reach out and stop deal-driven mall traffic in its tracks.
Samsung seeks would-be social media mavens
Samsung’s ‘Mobile Explorers’ contest promotes the extension of the brand’s Olympics telecommunications sponsorship into the consumer realm.
Morgan Crossing offers buyers an escape from Boringville
The real estate developer seeks to convert suburban home buyers to embrace the urban lifestyle with an attention-grabbing regional OOH and print media buy.
