Emily Wexler
Wideawake’s online life for Death Row
The entertainment co plans to expand Trysomethingnew.ca, and create a Death Row online portal with potential brand collaboration opps.
Notes from the Mediascape: Expedia tries foam-vertising
Expedia Germany thinks outside traditional media by pushing flight deals on cappuccinos.
Off-the-cuff media for cuffwear.com
Cossette Media creates some custom ad-tailoring for the Toronto-based cufflink company.
Radio sales fall in Q1
The economic downturn hits radio as sales decrease 1.2%.
Canada capitalizes on its tourists
The CTC makes Canada the first country to promote itself with tourist-generated video content.
Rogers Sportsnet gets in the interactive game
The sportscaster is teaming up with LiveHive Systems for Game in the Game, which gets fans more actively involved in hockey.
Burger King gets poetic
The QSR chain links beef and poetry with its ‘Meat Haiku’ website.
Knowledge Network gets a makeover
BC’s pubcaster is rebranded with a fresh, modern look, an amplified kids daytime sked, and a call to viewers to pass Knowledge on.
Canadians make a splash at London International Awards
Several Canadian ad agencies are earning global recognition for their innovative campaigns by making it into the LIA finals.
Molson sponsors TSN hockey
The beer company and the sports network team up to deliver Molson Canadian Wednesday Night Hockey.
Metro thinks outside the cart
The chain is turning grocery carts into prams to show customers that a new store is born.
Gear Drop launches ‘sick’ viral campaign
Hockey gear clean-up company gets attention with shocking viral ads featuring vomiting players.
Weather Network site comes out on top
Theweathernetwork.com led web traffic in August, despite extensive Olympic coverage, and plans for site upgrades are in the forecast.
Smart Set plays with fashion
The repositioned brand targets 20somethings with an interactive fashion microsite.
YTV gets Indie
The youth net picks up new live-action tween comedy How to be Indie from Heroic Film Company.
