Jesse Kohl

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Articles by Jesse Kohl

Next media star: Genesis Vizeum’s Alice Ho

The final installment of MiC‘s continuing series spotlighting the up and comers. . .


Nike scores Vancouver’s biggest OOH coup

One big race. One big marketer. One really big ad… for Vancouver.


Flashpoint takes #5
BBM/Nielsen Top 30 – July 7-13, 2008

CTV’s summer hit has already made headlines on both sides of the border. On the national chart, it delivered a 1.108 million average on Friday and another 625,000 on Sunday.


Branchez-Vous movies group adds to roster

The Quebec portal’s BV! Movies group has a new flagship title.


Brad Pitt or Steve Buscemi? Yeah, we thought so . . .

Empire Communities is positioning itself as the hip & happening condo builder in Toronto with a new vanity/celeb-inspired contest with Bell.


Next media star: Dentsu’s Flood

MiC‘s continuing series spotlighting the up and comers media shops singled out as being a step ahead, focuses on how Thomas Flood helped put bums in trucks, one hootenanny at a time.

News gets a makeover

The female-skewing lifestyle site has relaunched, and there are more sponsorship opportunities.


Notes from the mediascape: L.A. Hard Hats launches in Lively

Google’s latest innovation is the launch of a virtual world with portability. And the first brand to sign on is a broadcaster pumping a television premiere.


Energy puts radio stream on iPhone

The Toronto Star, Score Media and now Energy 105.1 FM – the latest in CanCon for the iPhone.


OOH revenue climbs to double digits

Out-of-home advertising spend has grown across several product categories over last year.


CTV rebrands Razer as MTV2

Music and over-the-top attitude for the 12-24 demo – that’s what’s in store for the channel formerly known as Razer.


Free iced tea… on Tetley

The bevco wants one-on-one interactions with street teams to be at the core of a summer sampling tour, but radio buys and a Kellogg’s partnership are also part of the program.


ChickAdvisor launching sponsor-backed video series

From the makers of last year’s Where’d You Get That? comes a new short-form video series… with sponsors and in-restaurant distribution.


Crowd-sourced news site buys online rumour mill

NowPublic is buying Truemors, the brainchild of Guy Kawasaki.


Carat wins Kohler media account

A media review has seen the Kohler brand leave Starcom for Carat.