Jesse Kohl
TheStar.com readies iPhone content for advertisers
Less than a week after the iPhone launched in Canada, The Toronto Star is pushing content ready for the hot platform. And advertisers are welcome to join in.
MiC hosts fall TV grids
strategy and Media in Canada have produced fall 2008 programming grids. Here’s what’s coming up in the fall for the markets of Toronto, Montreal, Calgary-Edmonton and Vancouver.
House takes Monday from Idol
BBM/Nielsen Top 30 – June 30-July 6, 2008
Global’s House won back Monday night against CTV’s Canadian Idol, but both shows fell short of the million mark.
Portal hits pavement
Amid the seemingly never-ending and not entirely positive headlines about Yagoo and Microhoo and YaGoogle floating north from the US, Yahoo Canada is hitting the road with ‘Y!-Fi’ hotspots. Watch out for that Yodelling horn…
Teletoon unveils 11 new shows
The tooncaster has five new series on the Teletoon sked, six new shows for the Detour block and some prime toons from the past bound for Retro.
Will one moment change everything?
CTV hopes it will. The net’s campaign for Flashpoint has been pumping up Canadians for the show’s premiere tomorrow night, so the numbers had better be good.
CBC rolls out sked as Caribana media partner
Back in 2006, Rogers OMNI Television was the media partner and sponsor of the Caribana Festival in Toronto. This summer, the Ceeb is taking the reins as the media partner with multiplatform coverage.
UpTrend signs ETOnline.com
CBS’ online home for Entertainment Tonight is the latest site to join the Canadian ad rep network.
Reality spin on High School Musical set to launch
High School Musical 2 raked in more than a million viewers for Family Channel last summer. CTV wants some of that buzz for its reality show debut this month.
IAB Canada intros new video standards, updates others
Working on tech for tracking Flash ads, standardizing in-stream video buys, compiling an updatable database… the first half of 2008 has been busy for the Interactive Advertising Bureau of Canada.
Comedy Network puts ‘playa’ auditions online
Now any musclehead or ladies man can pitch himself online in a bid to get on the third season of Keys to the VIP. User-generated testosterone, anyone?
Global takes three out of 10
BBM/Nielsen Top 30 – June 23-29
CTV still has the top five shows, but Global’s Wipeout, House and Bones have climbed into the top 10. And the CBC snuck in too…
Morissette taps MySpace for Karaoke contest
The Canadian singer is getting in on user-generated music to promote the launch of her new album.
Online advertising to hit $1.5 billion: IAB Canada
The Interactive Advertising Bureau of Canada has released its revenue projections for 2008 and the final breakdowns for 2007.
Next Media Star: OMD’s Christina Calleja
MiC’s continuing series spotlighting the up and comers media shops have singled out as being a step ahead of the game, turns focus on Mitsu’s Going Farther catalyst.
