Jesse Kohl
Dose.ca puts brand integration into ‘vodcasts’
The CanWest-owned youth brand is letting sponsors in on its web video series, which launched as podcasts on iTunes this week.
Guess the JUNOs for a Vespa
CTV is giving audiences for this year’s JUNO Awards a reason to rack up points by guessing winners online in real time with the broadcast.
Toronto’s street furniture bids go live
Three bids for Toronto’s coordinated street furniture contract are now public, and the city’s put the proposals online and on the streets.
New glossy targets the affluent male
In the mens’ mag category, TORO is shuttered, Driven is going strong, and Prelude launches today with plans to go national.
What would you do with a tagline and a Coke bottle?
Ah, the joy of springtime, a time of renewal and creation. Fsst, click, glug-glug-glug. It’s also time for the ‘Coke Side of Life’ – and artists from the T-dot were handpicked to illustrate it.
Thursday’s anatomy goes grey, and Ugly Betty looks good
BBM/Nielsen Top 30 – March 12-18, 2007
On this national chart, Thursday night’s got a new champ from CTV. Global’s got seven spots on the Top 30. CBC’s got four. If you zoom in on the regional charts, like MiC did for today’s BBM/Nielsen Top 30 coverage, you’ll see a spotlight on Citytv.
NADbank numbers shake up newspaper scene
The Newspaper Audience Databank study (NADbank 2006) was released this morning, and dailies were quick to put their spins on the data. Here are the numbers, replete with commentary from PHD Canada president Fred Forster, Globe and Mail publisher and CEO Phillip Crawley, and Starcom Mediavest Group’s research manager Greg Ramsey.
Will the coming seasons see change for TV ads?
The US upfronts are just around the corner and media buyers are talking about more than the new lineups.
Yahoo! digs into FIFA with online soccer community
TheKick.ca – backed by the Canadian Soccer Association and built by you.
As curling heats up, eyeball wars in the offing
CBC and TSN are divvying up broadcast rights to curling in the lead-up to the 2010 Winter Olympics.
HGTV bows biggest giveaway & sprouts green series
A crop of green thumb shows have the garden side of HGTV covered, while a new contest series puts the house component up for grabs.
Rogers ties reunions to Breakfast Television
The tried-and-true morning show shtick of surprising winners with calls to their homes is getting a twist.
Worst Handyman has best engagement tools
Discovery Channel Canada adds interactivity, eco-efforts and cause support to Canada’s Worst Handyman 2.
Are you smarter than a CanWest speller?
Spelling bees. Good fun for kids, parents, teachers and, now, telcos. Telus wants in on the word games for CanWest’s national contest.
New shows offer love, marriage and an accountant
CTV and Citytv are set to premiere two new US comedies, while Global’s unveiling its Toronto-shot anthology series featuring cult filmmaker John Waters.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
