Josh Kolm
Canadian Press launches its own news site
The ad-supported website gives the news agency’s work a dedicated home for the first time.
Porter enlists Strategic Content Labs to lead media sales
The SJC-owned custom content company adds more touch points to its work publishing re:porter magazine.
CoHost creates tool to measure B2B podcast audiences
B2B Analytics aims to address a knowledge gap in digital audio.
Active International launches Involved Media in Canada
Led by Caroline Breton, the agency is focused on an “egoless” experience for both brand and creative agency partners.
Canadian Tire pledges half of its sponsorship spend to women’s sports
New partnerships announced through the Women’s Sport Initiative include sponsorships for the WNBA and Project 8 soccer league.
Revenue jumps by 50% at Ineo in Q2
The retail media network also says it has shipped more new screens in February than it did in all of 2022.
Are connected TV apps vulnerable to ad fraud?
A Pixalate analysis finds a lack of standardization around identifiers leaves the growing market open to bad actors.
Layoffs hit Global News among ‘cost review’ at Corus
The company says it is looking at all expenses and operations to manage itself during economic uncertainty.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Digital drove Stagwell’s organic revenue up 8% in Q4
For the 2022 fiscal year, the share of company revenue contributed by digital activities grew by 28%.
McDonald’s, Tims and Noovo buy big on TV: AdEase
QSRs remain the biggest ad buying group across Canada’s major markets.
TVO workers vote 100% in favour of strike mandate
The Canadian Media Guild cited below inflation wage increases and the removal of journalism from its mandate as sticking points.
Arima and Vividata strike partnership on synthetic data
SCC data will now be used to inform the insights, targeting and measurement capabilities on Arima’s platform.
Quebecor to help launch new music streaming service in Canada
The company’s QUB Musique catalogue will be part of Qobuz when it launches in Canada this May.
Bell Media expands ad, sponsor options for Formula One broadcasts
The Canadian Grand Prix will feature new opportunities on-track and across platforms.
