Josh Kolm
Spotted! Molson and Bumble team up to match hockey fans
The brewer is activating its NHL sponsorships by letting fans connect through their love of their team.
McDonald’s once again buys the top on TV: AdEase
QSRs also held on to their spot as the most active advertiser category.
Asahi signs on to sponsor MLS Canada, Vancouver Whitecaps
The beer brand will have a presence during all Canadian broadcasts and on-site at team stadiums.
Media and creative drive WPP’s Q4 revenue growth
Revenue in Canada is also up on both a one-year and three-year basis.
Google blocks news content for certain users in Canada
The company says it is testing potential responses to the Online News Act, should its concerns with the bill go unaddressed.
Several automakers begin new radio pushes: AdEase
Toyota, Honda and Mazda began new campaigns, while Ford and Subaru maintained buys from recent weeks.
Teletoon to leave linear TV after Corus rebrands its animation networks
The brand will now be used exclusively in the streaming space, as the company also brings Boomerang to Canada for the first time.
Google rolls out Privacy Sandbox beta for Android
A small number of Android 13 users now have the ability to see the new ad targeting capabilities first hand.
Which advertisers had the biggest presence during the Super Bowl?
AdEase found that streaming services, fast-food restaurants and electric vehicles had the biggest share of ad time.
Village Media hires former QP Briefing staff to lead its new politics site
The Trillium is the latest launch from the company, which has been rapidly expanding its network of local news sites.
TVA announces layoffs following Q4 loss
The company’s CEO laid the blame for its lackluster profits at unfair competitive practices from CBC and Bell.
Mediology wins the BC Dairy and Alberta Milk joint account
The independent agency will lead planning and buying of recently integrated marketing and community engagement efforts.
Deadline extended for Rogers-Shaw merger, again
As the companies continue to await final approval, the outside closing date has now been pushed past the two-year mark from when it was first announced.
Dentsu’s organic revenue grows 3.5% in Q4
The company’s consulting and tech group now makes up nearly a third of total revenues.
McDonald’s buys the most TV spots across markets: AdEase
QSRs were once again the most active advertiser category across the country.
