Josh Kolm
Spotted! Lush empties its shelves for pollinators
The retailer turned its stores into live PSAs that show the role bees, butterflies and bats play in products other than food.
Canadian ad spending grew by 2% in May
The latest SMI report also show that trends in digital, TV and OOH are continuing through Q2.
The Home Depot keeps up a big buy: Media Monitors
Meanwhile, Toyota, Bell and Virgin Plus all increased their radio spots.
BuzzFeed Canada brings more influencer relationships to branded content
Advertisers will now be able to work with the creators on Paid when creating content across company platforms.
Outfront acquires Leading Outdoor’s full inventory of digital screens
All of the company’s digital signage will be taken over to add to a growing inventory in Calgary.
Shaw agrees to sell Freedom to Quebecor
The sale aims to appeal regulators, but the Competition Bureau has flagged that it may not be enough to address its concerns.
Hivestack joins Prebid.org
The programmatic company is aiming to drive adoption of more open source solutions in the DOOH space.
Frito-Lay becomes a World Cup sponsor
The company will activate across it snack and Quaker brands during this fall’s tournament in Qatar.
What’s inside the new federal privacy regulations
Bill C-27 proposes new guidelines around obtaining consent for the use of personal data, mitigating the harms of AI and stiff penalties for violations.
Stanley Cup Playoffs top the ratings: Numeris
Meanwhile, summer-favourite reality shows are finding their way to the top of the ratings.
Caterpillar signs global sponsorship with NHL
The partnership will be focused on Cat’s manufacturers, dealers and operators during big league events.
World Out of Home Organization releases new measurement guidelines
Building on standards first released in 2009, the document provides best practices to
Markus Templer has passed away
The media and tech leader is being remembered as someone who brought everyone he worked with together.
PepsiCo renews sponsorship with NHL and NHLPA
The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.
The Home Depot buys the top in Toronto: Media Monitors
The retailer also had a strong presence in Montreal.
