Jordan Twiss
Facebook releases Canadian user metrics
According to the social media platform, it has 19 million monthly active users on desktop and 13 million on mobile devices.
Teletoon unveils fall slate
The lineup for the channel includes new series like Annoying Orange and the Teletoon original Grojband.
Pelmorex Media names director of sales
Peter Bartrem, who was formerly national sales director at Metro Canada, steps into the newly created role effective immediately.
Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
Samsung explores natural ‘Tabitats’
The tech brand is showing off its tablet variety with a new digital-only initiative that pokes fun at nature shows.
Amazing Race Canada outpaces competition: BBM
The reality show nabbed 2.91 million viewers, while CTV Evening News was the top weekly show for July 29 to Aug. 4.
Lifetime unveils fall sked
The Shaw specialty’s slate includes new originals like Witches of East End (pictured) and returning shows like Dance Moms.
Spotted! Wines of Alsace and France team up with the LCBO
The brands have launched a series of pop-up wine bars at LCBO stores in Toronto to drive sampling, and partnered with local food trucks.
Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.
Spotted! Sony adds a little water
The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Quebecor posts Q2 net loss of $45 million
The communications company saw an overall revenue increase of $8.6 million, but posted a $25.6 million loss in its news media segment.
Spotted! Pringles gets the party started
The Kellogg chip brand invited consumers to play games and share their best Pringles party tricks using on-site video and photo booths.
Global reveals fall primetime premiere dates
The fall lineup will offer advertisers a variety of TV and digital opps, including new series and season countdown sponsorships.
Amazing Race Canada holds top spot: BBM
The Canadian adaptation of the American reality show netted 2.87 million viewers, while CTV Evening News was the top weekly show for July 22 to 28.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
